LAKE SUCCESS, N.Y.,
June 13, 2014 /PRNewswire/
-- Garden of Eatin'®, a brand of The Hain
Celestial Group, Inc. (NASDAQ: HAIN) and the #1 natural and
organic tortilla chip brand, adds its name to the list of brands
vying for sponsorship of the next Tortilla Chip Bowl Game. The
brand has proposed renaming the iconic game the "Non-GMO Tortilla
Chip Bowl."
College football is changing: players are getting bigger,
stronger, and faster. Similarly, Garden of Eatin'® has been
able to develop a better tortilla chip -- although it got
there without the use of Genetically Modified Organisms
("GMOs"). Made with organic and Non-GMO Project verified
ingredients, Garden of Eatin'® brand tortilla chips offer fans a
better snack alternative and the ultimate party chip, putting the
"fiesta" back in the Arizona bowl
game.
Garden of Eatin'®calls on fans to help them raise
$25,000,000.00 to be part of this
year's New Year's Eve game via an
Indiegogo crowd funding campaign. If the goal is reached,
Garden of Eatin'® will make an offer for the naming rights to this
prestigious bowl game.
"There's no time to waste with any other substitute, it's time
to send in Garden of Eatin'®. Since we spend our
money on sourcing the highest quality non-GMO ingredients for the
brand, we need your help to get us in the game so we'll be ready
when we get the call," said Maureen
Putman, President -- Grocery & Snacks, Hain Celestial US
and self-appointed chip marketing officer of Hain Celestial.
Garden of Eatin' varieties include Garden of Eatin'®
Blue Corn Tortilla Chips and Garden of Eatin'® Red Hot
Blues Tortilla Chips. For more information on the Garden of
Eatin'® brand and how you can help it sponsor the next
Arizona bowl game, visit:
www.facebook.com/gardenofeatin.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company in North
America and Europe. Hain Celestial participates in
many natural categories with well-known brands that include
Celestial Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®,
Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead
Mills®, MaraNatha®, SunSpire®, DeBoles®, Rudi's Organic Bakery®,
Gluten Free Cafe™, Hain Pure Foods®, Spectrum®, Spectrum
Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice
Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, Yves
Veggie Cuisine®, Europe's Best®,
Cully & Sully®, New Covent Garden Soup Co.®, Johnson's Juice
Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®,
Frank Cooper's®, Linda McCartney®,
Lima®, Danival®, GG UniqueFiber®, Tilda®, Akash Basmati®, Abu
Shmagh®, JASON®, Avalon Organics®, Alba Botanica® and Queen
Helene®. Hain Celestial has been providing A Healthier Way of
Life™ since 1993. For more information, visit
www.hain.com.
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SOURCE The Hain Celestial Group, Inc.