Xcel Brands, Inc. Announces Newborn & Infant Apparel Licensing Deal With bon bebe
January 12 2012 - 10:00AM
Xcel Brands, Inc. (OTCQB:XELB) has signed an exclusive licensing
agreement with bon bébé. This agreement will give bon bébé the
license to manufacture and distribute newborn, infant apparel and
accessories for the Isaac Mizrahi New York brand. The
collection with debut at retail on Fall 2012.
Robert D'Loren, Chairman and Chief Executive Officer, Xcel
Brands, Inc. said, "I am very excited to partner with bon bébé to
launch our Fall 2012 newborn and infant collections. This
license is a great addition to our growing brand."
Isaac Mizrahi, Creative Director, Xcel Brands, Inc. said,
"Designing children's clothing is a dream come true for me. My
father owned a company of children's apparel and I grew up in that
field. My design-heart has its roots in children's clothes and
I am excited to partner with bon bébé."
René Rofé, President & CEO of International Intimates,
Inc., bon bébé's parent company said, "We are excited to be joining
forces with Xcel Brands to produce and market newborn and infant
apparel and accessories under the Isaac Mizrahi New York brand. We
are confident that Isaac's impeccable taste, blending elegance and
whimsy, coupled with bon bébé's uncompromising attention to quality
and detail will result in baby collections that mothers will
love."
Xcel Brands, Inc. ("Xcel") engages in the acquisition, design,
licensing, and marketing of consumer brands. In 2011, Xcel acquired
designer apparel brand Isaac Mizrahi New York. Xcel's
management team consists of executives with significant experience
in creating and growing businesses in the branded consumer products
industry and a proven track record for successfully completing
multiple similar acquisitions. Xcel will seek to acquire brands
that it can utilize in a multi-channel distribution strategy
(bricks and mortar, internet retailers and interactive media) with
a focus on identifying designers or celebrities with personalities
that connect directly with consumers through social and other
media.
Isaac Mizrahi has been a leader in the fashion industry for
almost 30 years. Since his first collection in 1987, Mr.
Mizrahi's designs have come to stand for timeless, cosmopolitan
style. He has been awarded four CFDA awards, including a
special award in 1996 for the groundbreaking documentary
"Unzipped." In December 2009, Mr. Mizrahi launched his lifestyle
collection, ISAACMIZRAHILIVE! on QVC. In addition, television
audiences have come to value Isaac's media presence through his
roles on "Project Runway All Stars" for Lifetime, "The Fashion
Show" for Bravo and his own series for both Oxygen and the Style
Network.
bon bébé is a leading designer, importer and wholesaler of baby
clothes and accessories under the well-recognized brands, bon bébé,
René Rofé Baby, and Wildchild. bon bébé provides trusted products
that meet standards of discerning parents everywhere with a unique
combination of quality, style and value. bon bébé's products
are available in department stores, specialty stores, and gift
shops nationwide.
CONTACT: Erika Stair
Director of Public Relations
Xcel Brands, Inc.
347-727-2476
Estair@xcelbrands.com
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