SANTA MONICA, Calif.,
Oct. 2, 2013 /PRNewswire/
-- VIRURL, Inc., a pioneering native advertising company
incubated by INVENT Ventures (OTCQB: IDEA), today announced it has
rebranded its platform to REVENUE.COM to reflect its mission of
giving publishers the needed tools to earn more ad revenue.
By posting relevant, sponsored articles and videos directly
into their content feeds, this new In-Stream Ad technology delivers
a far superior click-through rate compared to traditional banner ad
performance. In recognition of the company's ground-breaking
technology, the venture backed Silicon Beach startup has been
nominated as a finalist in the "Advertising" category at the 3rd
Annual Siemer Silicon Beach Summit taking place October 2-3, 2013 at Shutters on the Beach in
Santa Monica, CA.
"We are thrilled to announce the REVENUE.COM rebrand because it
now fully conveys the company's mission of giving publishers of all
sizes the ability to generate revenue 'outside the banner,' so to
speak," said CEO and Co-Founder Francisco
Diaz-Mitoma Jr. "After signing up over 800 paying
advertisers to our system, the company remains well positioned to
continue its rapid growth, and being a finalist in the Siemer
Silicon Beach Summit demonstrates that our technology is the
perfect native advertising tool for the masses."
VIRURL's patent-pending REVENUE.COM technology intelligently
distributes sponsored content efficiently across its large network
of publishers, both on the web and mobile. Once the content
is categorically matched to a relevant publisher, it is approved by
the site owner, and in just one click, automatically customized to
resemble the look and feel of the host publisher's site.
"Several major publishers have proven the sponsored content post
model to be viable," said Lee
Fentress, Chief Revenue Officer. "REVENUE.COM's
technology automates this previously manual process and deploys it
to the masses. We believe that by giving publishers the ability to
curate and post sponsored content on their sites they will generate
more revenue, advertisers will recognize a higher click-through
rate and consumers will enjoy a better online experience."
More about Siemer Silicon Beach Summit
The Siemer Silicon Beach Summit encompasses two days of
presentations, networking and relationship-building among over 500
digital media and technology leaders from various industries such
as: mobile, advertising, data, e-commerce, social and gaming. For
more information, visit
http://www.siemer.com/siemer-silicon-beach-summit-2013/.
About VIRURL, Inc.
VIRURL, Inc. is an award-winning Santa
Monica-based startup developing advertising technology for
its REVENUE.COM platform. REVENUE.COM helps brands amplify
the reach of their content and earns its publishers more money by
delivering up to 100X higher click-through rates than
traditional banner ads. REVENUE.COM is a self-serve platform
that allows brands and online media producers to easily launch
native advertising campaigns in under 60 seconds using in-stream
ads that blend seamlessly into a website's experience to entertain
and inform the right audience at the right time. To date,
REVENUE.COM has signed up over 100,000 influencers and publishers
to earn revenue from distributing sponsored articles and sponsored
videos. For more information visit www.REVENUE.COM.
About INVENT Ventures, Inc.
INVENT Ventures, Inc. (IDEA) is a publicly traded venture fund that
builds and invests in transformative technology businesses.
INVENT pursues ventures in the consumer Internet, mobile and
biotechnology markets, and has built six companies at various
stages of development. INVENT is headquartered in
Santa Monica, California in the
renowned Silicon Beach area. For more information on INVENT,
visit www.invent.vc.
SOURCE INVENT Ventures, Inc.