WMS Brings Popular Casino Slot Content to Facebook® with Launch of Jackpot Party® Social Casino
July 18 2012 - 7:30AM
Business Wire
Williams Interactive LLC, a designer and developer of
interactive games and gaming content for the online, social, casual
and mobile gaming mediums, and a wholly owned subsidiary of WMS
Industries Inc. (NYSE:WMS), today announced the launch of Jackpot
Party social casino on Facebook.
Incorporating gaming content from WMS’
fan-favorite casino slot games, the Jackpot Party social casino
uniquely offers a library of exclusively authentic, classic Las
Vegas-style casino slot entertainment on Facebook.
Orrin J. Edidin, President and CEO of Williams Interactive,
commented, “Online social casinos are among the most popular games
on Facebook and we are extremely pleased to follow the success of
our initial Facebook social casino, Lucky Cruise™, with the launch
of a unique, new social casino that exclusively features content
from player-popular, classic WMS slot games that fans and new
audiences alike can enjoy on Facebook as they interact with their
friends. Just as these games have proven themselves appealing to
players at casinos around the world, we believe the Facebook
platform is an excellent showcase to extend that appeal and reach
new audiences. Williams Interactive can also offer casino operators
new customized play-for-fun solutions that will enable their
players to enjoy exciting gaming experiences beyond the four walls
of the casino across a wide range of play-for-fun mediums and/or
wagering games when legally permitted – from online social casinos
and online poker through our alliance with 888 Holdings, as well as
through our Player’s Life® Web Services, which enhances the
in-casino game experience.”
The beta launch of the Jackpot Party social casino includes six of WMS’ most popular
slot themes – Zeus™ II, Invaders from the Planet Moolah®, Brazilian
Beauty®, Reel Rich Devil®, Jungle Wild® and Fortunes of the
Caribbean™ – that utilize gaming action featured in several of the
Company’s player-favorite game families – G+®, Hot Hot Super
Respin™, Cascading Reels™, Spinning Streak® and Money Burst®. Many
more of WMS’ most exciting game themes are scheduled to be added to
the Jackpot Party social casino to extend players’ enjoyment.
In addition to the authentic WMS content, a unique game mechanic
featured on the Jackpot Party social casino is the ability for
players to choose which game they play first from among three
themes. As players progress through the game enjoying the bonus
rounds and building up credits, they also earn the opportunity to
unlock the second and third games. Once players unlock each of the
first three games, players may then select from three additional
slot games, again choosing which of the new games they wish to play
first.
Aaron Schurman, CEO of Phantom EFX, a WMS company, noted, “Our
team was totally enthused as we transformed the authenticity of
WMS’ great casino slot mechanics and content into a similarly
energetic, fun-filled online social gaming experience. Through the
unique game mechanic that allows players to choose their own path
and our team’s focus on great graphics, players are virtually
transported to the glamour and excitement of Las Vegas from
wherever they are and whenever they wish with this new Facebook
app.”
For over a half century, WMS has been a leading innovator and
developer of consumer-focused game content spanning the pinball,
arcade, home video game and casino game channels. The Company’s
industry-leading focus on innovation, research and understanding
players has been the key driver of its long-term record of
success.
“Launching Jackpot Party social casino, following the success of
the Lucky Cruise social casino on Facebook, demonstrates our
ability to adapt our proven slot content to the social gaming
space, which we believe will be an important driver in further
engaging our land-based customers’ current players and attracting
new players to their facilities,” Edidin added. “As the Jackpot
Party social casino grows and evolves based on player analytics and
feedback, we gain important insights into the social gaming space
and the next generation of players. That experience is expected to
translate into further innovation and new game mechanics and
enablers for our land-based casino customers, as well as provide
exciting new gaming experiences online.”
About WMS
WMS serves the gaming industry worldwide by designing,
manufacturing and marketing games, video and mechanical
reel-spinning gaming machines, video lottery terminals and in
gaming operations, which places leased participation gaming
machines in legal gaming venues. The Company’s iGaming business
develops and markets digital content, products, services and
end-to-end solutions that address global online wagering and
interactive social, casual and mobile gaming opportunities. WMS is
proactively addressing the next stage of casino gaming floor
evolution with its WAGE-NET® networked gaming solution, a suite of
systems technologies and applications designed to increase
customers’ revenue generating capabilities and operational
efficiency. More information on WMS can be found at www.wms.com or
visit the Company on Facebook, Twitter® or YouTube®.
This press release contains forward-looking statements
concerning our future business performance, strategy, outlook,
plans, products and liquidity. Forward-looking statements may be
typically identified by such words as “may,” “will,” “should,”
“expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,”
“project,” and “intend,” among others. These forward-looking
statements are subject to risks and uncertainties that could cause
our actual results to differ materially from the expectations
expressed in the forward-looking statements. Although we believe
that the expectations reflected in our forward-looking statements
are reasonable, any or all of our forward-looking statements may
prove to be incorrect. Consequently, no forward-looking statements
may be guaranteed. Factors which could cause our actual results to
differ from expectations include (1) delay or refusal by regulators
to approve our new gaming platforms, cabinet designs, game themes
and related hardware and software; (2) changes in regulations or
regulatory interpretations that may adversely affect existing
product placements or future placements; (3) an inability to
introduce in a timely manner new games and gaming machines that
achieve and maintain market acceptance; (4) a decrease in the
desire of casino customers to upgrade gaming machines or allot
floor space to leased or participation games, resulting in reduced
demand for our products; (5) a reduction in capital spending or
interruption in payments by casino customers associated with
business weakness or economic uncertainty that adversely affects
our customers' ability to make purchases or pay; (6) a
greater-than-expected demand for operating leases by customers over
outright product sales or sales financing leases that shift revenue
recognition from a single period to the term of such operating
leases; (7) future costs relating to our planned restructuring and
other charges that may be higher than currently estimated,
including additional charges related to actions at a later time not
presently contemplated; (8) ability to realize in full, or part,
the anticipated savings and expense reductions from restructuring
and lower staffing; (9) adverse affects on product development,
innovation and the ability to retain and attract key personnel
following the restructuring and reorganization actions; (10) a
reduction in play levels of our participation games by casino
patrons, whether due to economic conditions or increased placements
of competitive product; (11) inability of suppliers of key
components to timely meet our requirements to fulfill customer
orders; (12) increased pricing or promotional competitive activity
that adversely affects our average selling price or product
revenues; (13) a failure to obtain and maintain our gaming licenses
and regulatory approvals; (14) failure of customers or players to
adapt to the new technologies that we introduce in new product
concepts; (15) a software anomaly or fraudulent manipulation of our
gaming machines and software; (16) a failure to obtain the right to
use or an inability to adapt to rapid development of new
technologies; (17) an infringement claim seeking to restrict our
use of material technologies; (18) risks of doing business in
international markets, including political and economic
instability, terrorist activity and foreign currency fluctuations;
and (19) the unfavorable outcome of any legal proceedings in which
we may be involved from time to time. These factors and other
factors that could cause actual results to differ from expectations
are more fully described under “Item 1. Business”, “Item 1A. Risk
Factors” and “Legal Proceedings” in our Annual Report on Form 10-K
for the year ended June 30, 2011, and our more recent reports filed
with the U.S. Securities and Exchange Commission.
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