Shuffle Master Receives Top Honors at Inaugural International Table Games Awards

Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) (“Shuffle Master” or the “Company”) received four prestigious awards from industry experts in Casino Enterprise Management’s (“CEM”) inaugural 2012 International Table Games Awards program, which honors innovation in table games that make a positive impact in gaming operations.

The MD3 card shuffler (Photo: Business Wire)

CEM announced that the awards recognize gaming companies that manufacture and supply both traditional and electronic table games and table game products. Shuffle Master won four of the seven award categories for their products’ usefulness, innovation, ease of use and efficiency. The four winning products were:

Best Electronic Innovation: Operator Wide Area Progressive for Table GamesThrough a proprietary communication network, multi-property casinos in the same regulatory market can now offer players a single jackpot that increments in real time. Because it builds quickly and hits frequently, this inter-casino progressive jackpot is designed to deliver even more excitement to the table.

Best Side Bet: “6 Card Bonus” for Three Card PokerWith frequent payouts and an enticing top award, 6 Card Bonus takes the classic game of Three Card Poker and creates a fun twist by offering more ways to win. 6 Card Bonus is an optional wager that combines the dealer’s three cards with the player’s three cards to make a five-card poker hand.

Table Game Gizmos: i-Verify™Utilizing a small LCD touch-screen that sits flush in the table, the i-Verify is a random-number generator, house-way confirmation and commission calculator for the game pai gow poker. By instructing the pai gow dealer exactly how to set his or her hand according to the prescribed house procedure, the i-Verify eliminates the need for the dealer to memorize complex house rules. The i-Verify is currently used on over 200 pai gow tables.

Best Game Protection Product: MD3™ ShufflerBringing an unprecedented level of security to multi-deck table games like blackjack and baccarat, Shuffle Master’s latest innovative card shuffler reads and verifies every card being shuffled. The MD3 has an impressive feature set designed to increase speed and security while at the same time decrease downtime and maintenance.

Winners were selected by a group of table game experts from around the world including operators and consultants who were chosen based on their expertise in the field.

“Shuffle Master has a long legacy of excellence and market leadership in the table games space. It is a great honor to be recognized by judges who are known industry experts and truly appreciate the products and the effort that goes into development,” said Gavin Isaacs, Chief Executive Officer of Shuffle Master. “We’re thrilled to have been a part of CEM’s inaugural event.”

The CEM awards were announced February 3, 2012 and an article featuring all the winners will be in its March issue.

About Shuffle Master, Inc.

Shuffle Master, Inc. is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service. The company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic Table Systems, which include video slot machines; and newly introduced iGaming, which features online versions of Shuffle Master’s table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com, or on Facebook, Twitter and YouTube.

Forward Looking Statements

This release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements included in this release other than statements that are purely historical are forward-looking statements. Forward-looking statements in this press release include, without limitation: statements regarding our strategy for innovation and the development of our intellectual property; our anticipation that all of our products and game titles will be accepted in all of our markets, will be commercially successful or will be in-demand by casinos and their customers; and our belief that the requirements of our privileged licenses will not be changed, altered or revoked in a manner that would impact our ability to conduct our business or market our products as currently conducted or as we anticipate doing so. Our beliefs, expectations, forecasts, objectives, anticipations, intentions and strategies regarding the future, including without limitation those concerning expected operating results, revenues and earnings are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from results contemplated by the forward-looking statements, including but not limited to: our unanticipated inability to accomplish our innovation objectives or our inability to accurately gauge the commercial appeal of our products; unexpected changes in the market and economic conditions and reduced demand for or increased competition with Shuffle Master’s products; and unanticipated changes in the laws, rules or regulations governing gaming. Additional information on risk factors that could potentially affect Shuffle Master’s financial results may be found in documents filed by Shuffle Master with the Securities and Exchange Commission, including Shuffle Master’s current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K and are based on information available to Shuffle Master on the date hereof. Shuffle Master does not intend, and assumes no obligation, to update any forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release.

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