ORLANDO, Fla., Feb. 1, 2011 /PRNewswire/ -- Red Lobster has
announced a plan to remodel all of its nearly 700 restaurants
across the U.S. and Canada in a
style reminiscent of the seaside village of Bar Harbor, Maine, including all Denver-area restaurants. Along with a fresh,
updated look, Red Lobster has introduced new lunch and dinner menu
items, inspired by the flavors of America, that range in price from
$8.99 to $18.50. The updated setting
and new entrees offer Denver-area
guests the chance to experience fresh, delicious, affordable
seafood in a warm, welcoming environment.
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The new Bar Harbor design was
first developed in 2005 by an internal team of architects and
designers, and was selected after a rigorous, multi-year process
that included guest focus groups, qualitative surveys and market
testing. New exterior features include a stone tower, ship
lanterns, Adirondack-style chairs to encourage guest conversation
and mingling, and unique window decals that spell out the types of
seafood guests will find inside. Guests will also notice new
signage, featuring a contemporized logo with an updated lobster
icon and a new modifier highlighting Red Lobster's signature fresh
fish and live lobster. Interiors now feature cozy booths, warm wood
paneling, softer lighting and nautical decor such as signal flags
and seaside-inspired artwork. Thirty-three percent of restaurants
will be remodeled by June 2011, with
the goal of all Red Lobster restaurants receiving a remodel by
2014.
"Our guests are at the heart of everything we do, and while
their love for our delicious seafood and friendly service has never
been stronger, they've expressed a desire for a more up-to-date
atmosphere," said Jeni Bailey, Red
Lobster's senior vice president of operations for all restaurants
in the region. "We listened to their feedback and are very proud to
now offer guests this beautiful new setting in which to enjoy a
refreshing seaside dining experience."
In addition to the restaurant's updated features, Red Lobster
has debuted new lunch and dinner entrees, inspired by the flavors
and regional tastes of America, that range in price from
$8.99 to $18.50. As of Nov. 16, the dishes became available in all
Denver-area Red Lobster
restaurants.
New dishes include:
- Maple-Glazed Salmon and Shrimp
- Pecan-Crusted Jumbo Shrimp
- Cedar Plank Salmon
- Parmesan-Crusted Tilapia
- New England Lobster Rolls – (Lunch and Dinner)
- Shrimp Flatbread and Grilled Shrimp Salad – (Lunch)
"As the place that introduced America to seafood, our menu takes
inspiration from different flavors and regions throughout the
country," said Red Lobster Senior Executive Chef Michael LaDuke. "I love being a part of Red
Lobster because we continuously innovate and bring guests new
dishes to please every taste and budget."
These initiatives are the latest in a string of recent additions
to Red Lobster. Guests in Denver
can still enjoy their favorite selections from the restaurant's
signature Today's Fresh Fish Menu or a dish expertly prepared by
Certified Grill Masters on the Wood-Fire Grill. No matter the dish,
guests will always be treated to Red Lobster's friendly, attentive
and personalized service, guaranteeing their dining experience is a
memorable one.
ABOUT RED LOBSTER
Red Lobster is the world's largest casual dining seafood
restaurant with nearly 700 locations and more than 63,000 employees
delivering the highest-quality seafood to guests across
North America. Guests can enjoy
selections from Red Lobster's signature Wood-Fire Grill and Today's
Fresh Fish menus in a warm, inviting atmosphere. Red Lobster is a
division of Darden Restaurants, Inc. (NYSE: DRI), the world's
largest full-service restaurant operating company. For more
information on Red Lobster's new dishes or to find a remodeled
location, please visit www.RedLobster.com.
Contact
Information:
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Erica Jaeger
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(407) 245-4615
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EJaeger@darden.com
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Debra Kanter Auerbach
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(312) 233-1271
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Debra.Auerbach@edelman.com
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SOURCE Red Lobster