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Google unveils AI image tools for advertisers

Bruno T
Latest News
April 16 2024 10:14AM

On Tuesday, Google announced the rollout of its new generative image tools tailored for Demand Gen advertisers, now available in English. This innovative tool is designed to empower advertisers by enabling them to produce high-quality, original campaign assets effortlessly with “just a few clicks,” while still retaining full control over the imagery utilized in their campaigns.

In addition to this powerful tool, Google introduced a feature called “Generate more like this,” which allows users to create images similar to those that have previously shown effective performance. This feature aims to streamline the creative process, making it more efficient by leveraging successful design elements.

Google emphasized the importance of user input in this process, stating, “With generative image tools, you can now test new creative concepts more efficiently — whether it’s experimenting with new types of images or simply building your creatives from scratch. Your knowledge and expertise are crucial to help Google AI generate images tailored to your business or client’s needs.” This approach highlights Google’s commitment to integrating AI capabilities with user expertise to enhance advertising effectiveness and customization.