NEW
YORK, Oct. 15, 2024 /PRNewswire/ -- PSignite, a
leading provider of innovative software solutions in the trade and
revenue management space, today announced its industry-leading
platform for consumer goods, CPGvision, received Best-in-Class
Category distinctions from the Promotion Optimization Institute's
(POI) 2024 Consumer Goods Enterprise Planning Vendor Panorama.
Adam Bartkowski, CEO of PSignite,
expressed his excitement at the recognition "we are honored to be
recognized for our work enabling our clients to capitalize on our
AI-fueled platform enabling profitable revenue growth, building
smarter trade plans faster and providing an optimal user
experience."
PSignite received Best-in-Class distinctions in the following
categories:
- TPx Analytics, Dashboarding, Reporting - Solution is
designed to enable effective decision-making and timely action by
helping users quickly understand insights and trigger the most
appropriate initiatives. All dashboards and components aid top-down
data understanding, allowing users to focus their attention on KPIs
and levers that are most relevant. Dashboard alerts provide users
critical areas to review and take action. Provides view to
multi-distributor capabilities for more complex scenarios of net
pricing impacts, detailed ROI analysis and What-if Scenarios for
users. The analytics, dashboards, and reporting is delivered with
UX innovation. Reporting is robust and comprehensive.
- Headquarter Planning - Ability to create revenue,
profit, volume targets and budgets for the AOP annual planning
process; optimize and allocate retailer trade rates & spend;
develop and deploy go-to-market strategies for sales planning.
- Collaboration – Internal - Cross-functional company
engagement to leverage enterprise insights across the business
units, through holistic enterprise planning capabilities, providing
visibility across the enterprise further enabling one version of
the truth and efficiency & effectiveness across people, process
and capabilities.
- TPx for Tier 2 & 3 Organizations/Or Tier 1 International
Geos - TPx that utilizes a templatized process or streamlined
capabilities and configuration providing simplicity and quicker
implementations for T2/T3 and/or Tier 1 international geographies.
The sweet spot here is "solid, just enough" TPx capabilities that
are fast to deploy.
About PSignite
PSignite is a leading provider of
advanced software solutions for the consumer packaged goods
industry. With a focus on utilizing artificial intelligence and
machine learning to help companies optimize their trade promotion
funds and grow revenue profitably, PSignite offers innovative
platforms designed to streamline processes and deliver actionable
insights. For more information, visit cpgvision.com.
Media Contact:
Connie Whitehouse
Vice President, Strategy
PSignite
connie.whitehouse@psignite.com
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SOURCE PSignite