Jirav Announces Michael Morrison as CEO and Launches New Artificial Intelligence Forecasting Product
September 17 2024 - 10:00AM
Business Wire
Jirav, a leading provider of financial planning and forecasting
solutions for accounting, CFO Advisory Firms, and SMBs, is thrilled
to announce the appointment of Michael Morrison as its new Chief
Executive Officer. With a distinguished career spanning over 25
years in Corporate Performance Management (CPM) and supporting the
Office of the CFO, Morrison brings a wealth of experience and a
proven track record of driving growth and delivering significant
value as the company enters the next phase of its own growth. Most
recently, he served as CEO of Fluence Technologies, a financial
consolidation and close platform solution, where he orchestrated a
successful exit to Anaplan in May 2024.
The company also announced today the launching of Jirav
Intelligent Forecasting, or JIF, an artificial intelligence
forecasting product that instantaneously creates a forward-looking
cash flow forecast.
“As the preferred partner of CPA.com, Jirav has a unique
position in the marketplace serving accounting and CFO advisory
firms with advanced financial planning and forecasting tools that
align perfectly with the industry’s evolving needs,'' said Michael
Morrison. “By leveraging our new artificial intelligence product,
Jirav Intelligent Forecasting, our accounting partners can quickly
advise their clients on critical decisions for their cash flow and
growth plans. I'm excited about the impact we're already seeing
from AI in expediting and scaling financial planning, especially
amid talent shortages in the accounting profession.”
Technology has played a crucial role in the changing
relationship between accounting firms and their clients where firms
today are a strategic partner in helping businesses thrive.
“Jirav has garnered strong support from the accounting
profession for its holistic solution that goes beyond simple
financial planning and analysis in the many years they have been a
partner,” said Erik Asgeirsson, president and CEO of CPA.com, and
Jirav board member. “It unlocks forecasting and planning
capabilities that enable modern firms to deliver the higher-level
advisory services and value that their business clients
expect—further strengthening their roles as trusted strategic
advisors.”
As trusted advisors to small business owners, accounting firms
play a pivotal role in amplifying the positive impact of sound
business decisions, accelerating growth and stability across the
broader economy.
“Businesses and the accounting firms advising them are facing
increasing pressure to respond quickly and guide their clients on
the right financial course in a challenging environment,” said
Kevin Jacques, Partner at Cota Capital. “Jirav stands out as a
solution that effectively combines AI forecasting with powerful
reporting and dashboarding features to address this need for
advisory firms and businesses. We are excited to have Michael on
board to steer the company to its next phase of growth.”
With Morrison at the helm, Jirav is poised to continue its
mission to provide innovative, AI-driven solutions that support the
strategic needs of the Accounting and CFO professions.
About Jirav
Jirav is the leading financial planning and forecasting solution
for Accounting, CFO Advisory, and SMBs, empowering businesses to
turn insights into action with dashboards, reports, and AI and
driver-based budgeting and forecasting. As the preferred solution
provider of CPA.com, Jirav enables over 3,000 businesses to
optimize forecasts for expenses, revenue, and profits to achieve
sustainable growth.
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version on businesswire.com: https://www.businesswire.com/news/home/20240917573715/en/
Shreyas Mecheri / Mike Triantos press@jirav.com