Pacvue Debuts New Incrementality Console to Help Advertisers Grow Incremental Revenue with Accurate and Actionable Insights
September 17 2024 - 9:01AM
Pacvue, the leading commerce acceleration platform that integrates
retail media, commerce operations, actionable insights and advanced
measurement, today unveiled its new Incrementality Console. The
console features a modeled iROAS Dashboard that is the first of
many steps to expand its suite of intelligent automation, reporting
and optimization products. The new solution allows brands to
confidently isolate the impact of advertising on sales, enabling
them to more accurately measure campaign effectiveness, optimize
their budgets and make better data-driven decisions on overall
marketing strategy.
With traditional measurement tools,
brands have a highly obstructed view of advertising’s contribution
to incremental sales, which can make it difficult to justify
campaign performance. Disparate data sources, misaligned
attribution models and walled retail channels make it hard to know
how media campaigns are contributing to growth. Pacvue’s
Incrementality Console addresses this problem by providing
advertisers with highly accurate modeled estimates of their
advertising's impact to topline sales by employing best-in-class
data science and machine learning techniques to provide the most
trustworthy measure of incremental revenue growth possible.
“Our Incrementality Console provides
advertisers with an unparalleled view into how their media are
performing across key channels,” said Melissa Burdick, Co-Founder
and President of Pacvue. “By utilizing actionable insights from our
iROAS Dashboard, brands can more effectively optimize their ad
spend and strategy to leverage the best ad types, tactics and
channels to acquire new customers and increase incremental
revenue.”
Most incrementality models rely on
fixed formulas to calculate iROAS that are based on a few variables
or metrics with limited scope. Pacvue has built an advanced iROAS
Dashboard that utilizes dozens of inputs, data sources and multiple
advanced linear regression data models that result in iROAS
estimates with the highest confidence possible.
"We're excited to experience Pacvue's innovative and most robust
solution for incrementality measurement, which not only showcases
how our advertising impacts total sales but also accounts for
long-term value,” said Christine Banz, Senior Retail Media
Specialist at Glanbia Performance Nutrition. “We look forward to
seeing the continued evolution and advancements from their
team.”
The Incrementality Console is the
latest innovation from Pacvue in an expanding suite of tools
designed to help advertisers improve their campaign strategies,
allocate spend more effectively and grow incremental revenue.
Visit Pacvue.com to learn about its latest commerce solutions
and recent company developments.
About Pacvue:Pacvue is the leading
commerce acceleration platform that integrates retail media,
commerce management and measurement. The company’s first-to-market
platform drives incrementality, profitability and market share for
brands, while turning insights into actionable recommendations.
Backed by a global team of experts, Pacvue works with over 70,000
brands and agencies across 95+ retailers worldwide including
Amazon, Walmart, Target and Instacart. With the incorporation of
Pacvue’s enterprise solution with Helium 10 for SMBs, Pacvue is now
the most comprehensive commerce and retail media platform available
in the market. Founded in 2018, their global presence includes
locations in Seattle, New York, Los Angeles, Washington DC, London,
Shanghai and Tokyo. For more information, visit www.pacvue.com.
Scott Samson
SamsonPR
415-781-9005
scott@samsonpr.com