VideoAmp on Track to Guarantee $1.5 Billion in Currency by EOY
September 17 2024 - 9:00AM
Business Wire
VideoAmp, a leading tech-first media measurement company
transforming advertising, today announces that it is experiencing
record-breaking growth as buyers continue to invest more in
data-driven audience solutions, diversifying their media spend to
broaden beyond legacy measurement. The company reports $1 billion
in media dollars guaranteed on VideoAmp currency to date, showing
641% YoY growth and on track to reach $1.5 billion by year-end.
Amid the ongoing transformation of the media landscape, VideoAmp
has seen rapid demand for its advanced currency and measurement
solutions across major broadcast and cable networks, streaming
providers, agencies and advertisers with 98% coverage of the TV
publisher ecosystem, 11 agency groups and more than 1,000+
advertisers.
The company’s upward trajectory continues as industry
constituents — including, but not limited to A+E Networks (A&E,
Lifetime, The HISTORY Channel), AMG, IPG Mediabrands, NBCUniversal,
OMG, Paramount, RPA and Warner Bros. Discovery — are leveraging
VideoAmp to power their cross platform planning and measurement
solutions, offering their clients more precise audience reach and a
higher return on their media spend. AMG, for instance, continues to
exclusively leverage VideoAmp currency for its business. Further,
the company’s partnership with OpenAP has expanded the overall
market for advanced audience campaigns with OpenAP serving as a
cross-publisher audience activation layer for VideoAmp currency – a
partnership seeing significant year-over-year growth and
adoption.
“As an early adopter of big data, VideoAmp has made profound
contributions to currency innovation. Aiming to right-size the
industry’s measurement capabilities to reflect total video
viewership and support audience planning and buying. We applaud
VideoAmp’s efforts to foster healthy competition in our marketplace
and for enabling our clients to transact and measure against the
audiences and KPIs that matter most to them,” says Geoffrey
Calabrese, Chief Investment Officer, Omnicom Media Group North
America.
Additionally, earlier this year, it was announced that VideoAmp
would power WBD’s proprietary, first-party data platform, Olli, to
allow for seamless campaign planning, activation and measurement
across WBD’s entire portfolio of premium content and brands. Since
then, WBD has seen 166% growth in cross-platform campaigns
guaranteed on VideoAmp currency.
“At Warner Bros. Discovery, we’re committed to providing
unmatched value to our clients with innovative solutions that drive
exceptional results,” said David Porter, Head of Ad Sales Research,
Data, and Insights at Warner Bros. Discovery. “Integrating
VideoAmp’s state-of-the-art measurement tools into our Olli
platform has delivered extraordinary levels of growth, efficiency,
and execution to our partners’ cross-platform Data Driven Video
campaigns across WBD’s iconic portfolio of brands and
programming.”
VideoAmp’s technology and measurement solutions offer agencies,
brands and publishers high quality big data, methodologies and
technology to power advertising and content use cases in a
cross-platform world. Earlier this year, the company partnered with
Snap Inc. in an industry-first collaboration to integrate its full
set of social inventory into VideoAmp's cross-platform planning
solution leveraging scaled log files. VideoAmp is working with all
major publishers on data integration to enable best in class
planning for media buyers ahead of the ‘25-26 Upfront planning
cycle.
“This is incredibly encouraging to see, and share, as our growth
figures clearly indicate that there is a seismic industry shift
undertow,” says Pete Bradbury, Chief Commercial and Growth Officer,
VideoAmp. “Advanced media measurement is here, and it’s here to
stay. Our mission is to help clients plan, deliver, and ultimately
drive better outcomes, and we’re making good on that promise.”
The company is set to launch its outcome measurement
capabilities in Q4 ‘24 to provide more precise, seamless
measurement for clients as the shift to advanced currency takes
hold across the industry, with more exciting developments and
strategic collaborations to be announced in the coming months.
About VideoAmp
VideoAmp is a media measurement company transforming
advertising. By leveraging the power of currency-grade big data,
VideoAmp’s solutions allow clients to access advanced audiences and
real-time insights to plan, optimize and measure media investments
across platforms. With these solutions, media sellers can increase
the value of their inventory, while advertisers can benefit from
increased return on investment. VideoAmp has seen incredible
adoption for its measurement and currency solutions with 641% YoY
growth, 98% coverage of the TV publisher ecosystem, 11 agency
groups and more than 1,000+ advertisers. VideoAmp is headquartered
in Los Angeles and New York with offices across the United States.
To learn more, visit www.videoamp.com.
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