Powerful new addition to real-time platform increases viewer
engagement and accelerates monetization of streaming apps
AMSTERDAM, Sept. 13,
2024 /PRNewswire/ -- PubNub, the leading platform for
building, managing, and monetizing real-time apps, announced the
launch of PubNub Illuminate for Sports, Media, and Entertainment at
IBC 2024 in Amsterdam.
PubNub Illuminate's low-code analytics and decisioning platform
gives streaming app owners and managers, technical producers, and
monetization strategists the ability to instantly and easily:
- Tailor strategies and run experiments on the fly, such as
targeted promotions and rewards
- Insert media workflows for dynamic ad insertions
- Link viewer behavior to incentives
- Increase fraud detection to identify and act upon
suspicious behavior in real-time
- Send personalized recommendations based on viewer actions as
they happen
PubNub is chosen by the world's leading sports, media, and
entertainment companies to power their streaming
apps
Streaming app developers around the world rely on PubNub to
deliver interactive experiences that scale effortlessly with
unlimited concurrent users, so they never worry about audience or
activity spikes. They use PubNub's real-time APIs to deliver
engaging interactive features and fan experiences like
watch-and-play games, live trivia, betting, community
and private in-app chat, and more. With the addition of Illuminate,
PubNub gives its sports, media, and entertainment customers the
ability to optimize revenue generation and maximize app ROI.
About PubNub
PubNub is a single platform to build, manage, and monetize
real-time interactive experiences in any app, regardless of
purpose, scale, or complexity. Founded in 2010, over 2000
companies including DAZN, 17Live, LiveNation, FanHub, NCAA,
LiveLike, FanAmp, and SportBuff rely on PubNub to deliver a
comprehensive set of core building blocks to easily build live
viewer experiences that are secure, scalable, compliant, and
engaging.
Join PubNub at IBC 2024, 13 - 16 September in Hall 5, Booth
H25
For more information, visit us at: https://www.pubnub.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/pubnub-announces-illuminate-for-sports-media-and-entertainment-302245937.html
SOURCE PubNub