DENVER, Sept. 12,
2024 /PRNewswire/ -- AdCellerant, a leading
provider of digital advertising solutions, is excited to announce
the launch of several cutting-edge advertising products designed to
enhance the reach and effectiveness of our partners' marketing
strategies. These new offerings, Netflix, Google Performance Max
(PMax), and Streaming Audio with Audience Targeting, provide a
unique opportunity to engage audiences across various platforms
with precision and impact.
"It's our vision to bring Madison Avenue-level
quality advertising to Main Street Businesses," said
Lauren Opeka, Vice President of Revenue Operations. "These new
products and features allow our partners and advertisers to reach
their target audiences better and drive return on investment for
their businesses."
Streaming Audio with Audience Targeting
According to
eMarketer, the U.S. has 228 million digital audio listeners,
with Spotify making up 106 million of those users. Consumers
carry these channels with them at all times through their mobile
devices, allowing advertisers to reach consumers anywhere and
anytime they're listening. This solution easily incorporates
non-skippable, brand-safe programmatic audio advertising into local
marketing campaigns. Key features include:
- Programmatic Audio.
- Robust Targeting: Behavioral, Contextual, Demographic, and Time
Slot Targeting.
- Comprehensive reporting.
Additional features include companion banners that click through
to a landing page on most inventory and the ability to retarget
users who have listened to the midpoint or end of your audio
advertisement.
Netflix Inventory: Expanding Top-Tier Connected TV
Reach
In addition to AdCellerant's Streaming TV Premium
product, Netflix has been added as a new connected TV advertising
product. This exclusive option allows partners to seamlessly
integrate Netflix into their advertising strategy without directly
engaging with a digital service provider (DSP) or Netflix. By
tapping into Netflix's extensive viewer base, advertisers can
expand their reach to this highly-sought, exclusive inventory and
connect with audiences in a premium, brand-safe environment.
Google Performance Max (PMax)
Like native advertising,
PMax can ensure advertisements appear in the respective format
within each Google channel, maximizing conversions and engagement.
The new PMax product complements and enhances search engine
marketing (SEM) efforts. With Performance Max, partners can reach
more customers across Google's diverse channels.
About AdCellerant
AdCellerant partners with media
companies and agencies to provide businesses access to high-quality
digital marketing technology and solutions. Focused on generating
results and growth for businesses of all sizes, AdCellerant offers
best-in-class technology and software, award-winning customer
service, expert education, and exceptional operational support to
ensure customer campaign performance.
Leveraging proprietary technology Ui.Marketing, AdCellerant
effectively connects with its ideal customer at the right time.
With an easy-to-use agile digital advertising tool, users can
manage the entire buyer's journey from quick and accurate
comprehensive proposal creation and campaign launch to campaign
performance. All within a single platform. For more information or
to book a demo, visit our website.
Media Contact: Ashley Dalsing
Director, Marketing
ashley.dalsing@adcellerant.com
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SOURCE AdCellerant LLC