MGA Entertainment Introduces CarTuned™: A Creative, Collectable Spin on Classic Diecast Cars
September 12 2024 - 8:11AM
MGA Entertainment, a global leader in innovative toys,
collectibles and content, is excited to announce the
launch of
CarTuned™, a brand-new line of diecast
collectibles that reimagines iconic vehicles with a fun and
exaggerated twist. Drawing inspiration from the Japanese "Chibi"
art style, CarTuned brings a fresh, playful approach to the
world of collectible cars, blending an artistic flair with cool,
custom car culture to charm the collector community and
beyond.
The unique design of CarTuned sets it apart
from traditional diecast cars, featuring bold, exaggerated
proportions to bring a sense of personality to each vehicle. The
collection spans both classic and modern car designs, offering
something for every type of collector. With 33 total collectibles
in the first series, CarTuned is launching in three separate waves,
each featuring eight distinct models per series, plus a rare RED
BOTTOM™ “chase” vehicle, identified by its distinctive red chrome
chassis and wheels, adding an element of surprise to every
collection.
The first series of CarTuned vehicles was created
in partnership with General Motors, showcasing some of the most
iconic models from the automotive giant's history. CarTuned retains
the essence of the originals while offering a fresh new perspective
that highlights the creativity and attention to detail. The chase
cars add an extra layer of excitement for collectors eager to
complete their sets.
“CarTuned is an imaginative homage to the art of
car design, blending nostalgia and street style, along with
innovation,” said its creator Luis Tanahara, Senior Product
Designer at MGA Entertainment, who is also a well-known Hall of
Fame diecast car designer and genuine collector. “We wanted to
create a collectible that not only appeals to the discerning
diecast enthusiast but also introduces a new generation to the joys
of collecting cars with a whimsical twist that just makes you
smile.”
With MGA Entertainment’s strong track record with
popular toy and collectible brands like Bratz®, MGA’s Miniverse™,
L.O.L. Surprise!™, and more, CarTuned is a distinctive new player
in the collectible space, and now the auto enthusiast community.
CarTuned redefines what a collectable car can be.
Accessible pricing further enhances its appeal,
with single cars available for just $4.99, two-packs for $9.99, and
three-packs for $14.99. The first wave of CarTuned collectibles is
available now at Target, Amazon, and Shop MGA, and
will be followed by a wider release at Walmart on October 6, 2024.
For more information, visit the CarTuned website and
follow us at @OfficialCarTuned
on Instagram and TikTok .
About MGA EntertainmentMGA
Entertainment is one of the largest privately held toy
and entertainment companies in the world, known for its commitment
to creativity, quality, and innovation. Headquartered in Los
Angeles with offices globally, the company creates innovative,
proprietary, and licensed consumer products and entertainment
properties, including toys, games, dolls, apparel, consumer
electronics, home décor, stationery, sporting goods, movies, and
television series. The MGA family includes award-winning brands
such as L.O.L. Surprise!™, Little Tikes®, Rainbow
High™, Bratz®, MGA’s
Miniverse™, Yummiland™, CarTuned™, GrossMos!™, Pixel
Petz™, Micro Games of America, Fluffie
Stuffiez™, BABY born®, and Zapf Creation®. For more
information, please visit us at www.mgae.com or check us out
at LinkedIn,TikTok,
Instagram and Facebook.
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- NEW CarTuned Diecast Cars
- CarTuned Cars Series One
Amanda Magalski
FINN Partners for MGA Entertainment
mga@finnpartners.com
MGA Newsroom
MGA Entertainment
*1.818.221.4431
news@mgae.com