Petlab Co. Wins “Dog Dental Care Product of the Year ” In 2024 Pet Innovation Awards
September 12 2024 - 8:00AM
The 2024 Pet Innovation Awards today announced that ProBright®
Advanced Dog Dental Powder from PetLab Co. has been selected as
“Dog Dental Care Product of the Year!” The Pet Innovation Awards is
an independent recognition platform highlighting the most
innovative companies, services, and products in the highly
competitive Pet care industry.
ProBright® Advanced is an easy-to-use dental powder that is
scientifically formulated to help clean a dog’s teeth and freshen
their breath effortlessly. With just a daily scoop of this
hydrolyzed chicken-liver flavored powder added to food, pet owners
can target tartar and the root cause of bad breath without the
hassle of brushing.
ProBright® Advanced contains five powerful ingredients,
including a proprietary and patent-pending blend of probiotics,
brown algae (ascophyllum nodosum), sodium hexametaphosphate,
rosemary leaf extract and decaffeinated green tea.
The Patent-Pending probiotic blend directly inhibits undesirable
Volatile Sulphur Compound oral microbiota, while Brown Algae
(Ascophyllum nodosum), Rosemary, Green Tea (Decaffeinated) and
Sodium Hexametaphosphate combine to help reduce biofilm and harmful
oral bacteria. This multi-modal action maximises dental health in
dogs.
In a clinical trial, ProBright® Advanced has demonstrated
remarkable efficacy in reducing a major bad breath-causing compound
by 40% in just 28 days. The formula is nutritionist and
vet-formulated, NASC-certified, and manufactured in the USA with
domestic and globally sourced ingredients. PetLab Co.’s dental
powder supports dogs of all breeds and sizes – even puppies older
than 12 weeks. Pet owners can choose from three different options
based on dog weight.
“Your pet’s best life is our life’s work. From customer feedback
and market research, we identified a gap when it comes to
effective, easy-to-use, daily oral care for dogs and we also
understood the implications of poor oral hygiene on a dog’s
lifespan. That’s when ProBright® Advanced was born,” said Chris
Masanto, co-founder of PetLab Co. “We’re grateful to the Pet
Innovation awards for this amazing accolade and it underscores our
commitment to the health and happiness of pets. Our innovation goes
beyond the ingredients; it's in our approach to pet care, our
dedication to R&D, and our passion for making a tangible
difference in the lives of pets and their owners.”
The mission of the annual Pet Innovation Awards Program is to
honor innovation and recognize the excellence, hard work and
success in a range of Pet Care industry categories, including
Apparel, Grooming & Cleaning, Food & Treats, Health,
Housing, Toys, Training, Retailers & Services and more. The
2024 Pet Innovation Awards attracted thousands of nominations from
around the world.
“PetLab Co.'s powder supplement simplifies the critical aspect
of canine oral care, being effortlessly incorporated into a dog’s
daily diet, and ensuring regular use without the stress associated
with traditional dental care practices. Many pet owners face
challenges in maintaining their dogs' dental health with less than
two percent of them brushing their dogs' teeth,” said Travis Grant,
Managing Director, Independent Innovation Awards. “We’re proud to
award ProBright® Advanced with ‘Dog Dental Care Product of the
Year.’ This unique, science-backed solution for improving canine
oral health makes at-home teeth cleaning easy.”
About The Pet Innovation
AwardsPart of Independent Innovation Awards organization,
a global market intelligence and recognition program within the
most competitive consumer categories, The Pet Innovation Awards
honors the most outstanding and innovative companies,
services, and products within the rapidly expanding pet care
industry. The Pet Innovation Awards provides public
recognition for achievements of pet care industry companies and
products including Apparel, Grooming & Cleaning, Food &
Treats, Health, Retailers & Services and more. For more
information visit: https://petinnovationawards.com.
About PetLab Co. PetLab Co. is on a mission to
deliver breakthrough pet health. Every day, we are realizing our
vision to be the world’s most trusted pet health partner by
providing innovative and clinically-tested health solutions,
educating and engaging pet parents, and making ourselves available
to the pet community. Together, with our team of industry veterans,
PhD Nutritionists, Product Experts, Clinical Scientists, and
Specialized Veterinarians, we employ an inquisitive and ambitious
approach to R&D in the nutraceutical space that is grounded in
(1) scientific evidence and testing and (2) creating
new-to-science, proprietary active-ingredient blends that directly
address the root causes of specific pet health issues. A recent
powerful example of PetLab Co.’s commitment to groundbreaking
R&D is ProBright® Advanced—a powder supplement that represents
significant innovation in canine dental care.
Media Contact: Travis Grant Pet Innovation
Awards travis@petinnovationawards.com 949.667.4475