Lower's appointment signals the customer data leader's
laser-focus on the marketing and growth "doers"
BOSTON, Sept. 10,
2024 /PRNewswire-PRWeb/ -- Customer data operating
system BlueConic has appointed renowned go-to-market leader
Maggie Lower to its board of
directors. This strategic move comes hot on the heels of the
acquisition of Jebbit, a first-party data capture and
experience-creation platform.
Our recent acquisition of Jebbit, which
allowed us to launch the first-ever customer data operating system
for the 'doers' of an organization, means it's the perfect moment
to bring on a 'doer' of unparalleled business accomplishment in
Maggie
Lower is a seasoned global technology marketer with over 20
years of experience. As the Global Chief Marketing Officer at ABC
Fitness, she leverages her expertise in data-driven and creative
marketing strategies to drive awareness and revenue growth. She has
held senior marketing positions at Hootsuite, Cision, Aon Hewitt (one of the three principal divisions
of Aon), and Bank of America, building and leading high-performing
teams. Lower is also a champion of diversity, equity, and inclusion
in the workplace and a proud LGBTQIA+ leader. She has received
multiple awards and recognitions for her advocacy and role
modeling, including being honored with Adweek's Pride Stars Award
and named to INvolve's OUTstanding Role Model List.
"I'm thrilled to have Maggie on the Board at this exciting
moment of acceleration," said Cory
Munchbach, CEO at BlueConic. "Our recent acquisition of
Jebbit, which allowed us to launch the first-ever customer data
operating system for the 'doers' of an organization, means it's the
perfect moment to bring on a 'doer' of unparalleled business
accomplishment in Maggie. Her energy for the opportunities we have
ahead of us and the experience she brings from her work as an
operator, business leader, and board member are all highly
applicable to BlueConic and I am honored to have her to partner
with in this stage."
"As the buying cycle becomes more complex and buyers become more
idiosyncratic, the marketing technology toolkit is a critical part
of any commercial go-to-market strategy," said Lower. "BlueConic is
uniquely positioned to elevate the CMO's ability to know and
communicate with customers and prospects in the way that they want
to be communicated with. I could not be more excited to be working
with Cory and the team!"
Lower will join Suresh Vittal,
Alteryx chief product officer and long-time Adobe executive, as an
independent director on the BlueConic board.
Lower's role was sourced through the external board program
operated by Vista Equity Partners, a global investment firm focused
on enterprise software, data, and technology-enabled businesses and
a majority investor in BlueConic. Launched in 2017, the board
program leverages Vista's ecosystem and additional resources to
identify, train, and appoint qualified board candidates for its
portfolio companies. The program works to create a diverse pipeline
of qualified board candidates through programs and partnerships
that advance diversity for all boards and drive impact for the
corporate world at large.
About BlueConic
BlueConic is the operating system that puts data into action for
marketing and growth doers. The industry-first solution empowers
doers with an unmatched range of capabilities to access relevant
customer data, create resonant customer experiences, and drive
maximum returns for their business. More than 500 businesses
worldwide rely on BlueConic to unlock their full customer data
potential, including Forbes, Heineken, Mattel, Michelin, Telia
Company, and VF Corp. Learn more at www.blueconic.com and follow us
on LinkedIn @BlueConic.
Contacts:
Karolina Throssell
Iden
karolina@iden.global
www.iden.global
Media Contact
Karolina Throssell, BlueConic, 44
07855751005, karolina@iden.global, www.blueconic.com
View original content to download
multimedia:https://www.prweb.com/releases/blueconic-appoints-maggie-lower-to-its-board-of-directors-302241735.html
SOURCE BlueConic