Discover Trends of Sports Services Trade in CIFTIS's Sports
Services Section on September 12 at
Shougang Park
BEIJING, Sept. 9,
2024 /PRNewswire/ -- On the morning of August 29, 2024, a press conference was held in
Beijing to introduce the Sports
Services Section of the China International Fair for Trade in
Services (CIFTIS). This section, one of nine industry-focused areas
at the CIFTIS 2024, will run from September
12 to 16 at the Shougang Park in Beijing. As an important part of the fair, the
Sports Services Section has attracted considerable interest. The
press conference revealed its key features and highlights,
signaling new opportunities for growth in sports services
trade.
At the conference, leaders from Beijing Municipal Bureau of
Sports expressed their commitment to fully implementing the
principles of the 20th National Congress of the
Communist Party of China and the
important speeches by President Xi Jinping on sports. The bureau
intends to leverage Beijing's
position as the capital city and its dual Olympic city status to
expedite the development of Beijing as a global center for major sporting
events. This strategy involves establishing a comprehensive event
system—"One Ring + Four Zones + N
Scenarios"—supported by international top events, high-value
commercial events, and prominent local events. This section will
play a pivotal role in the city's sports development strategy, with
plans to issue a series of announcements detailing the capital's
sports strategy, policies, and annual event plans.
The Sports Services Section, hosted by Beijing Municipal Bureau
of Sports and organized by ADG Expo Group, will take place on
September 12-16, 2024, at Halls 8 and
12 of the Shougang Park. According to the head of ADG Expo Group,
with the theme of "Beijing, Where
Events Come Alive!", this section circles around premier games and
activities, advancements of new quality productive forces in sports
industry, and increased internationalization. It showcases the
latest innovations in international sports events, winter sports
services, sports integration services, and emerging and trendy
sports services.
Experiencing the Charm of Sports Science and Technology
Across Four Exhibition Areas
This section will span 11,100 square meters, encompassing four
exhibition areas, including International Sports Events Services,
Winter Sports Services, Sports Integration Services and Emerging
and Trendy Sports Services. This expansive coverage is set to
attract numerous prominent domestic and international sports
enterprises and organizations. More than 300 sports brands from
over 30 countries and regions, including France, Italy, Slovenia, Austria, and Finland, will participate, highlighting its
global reach and appeal. In celebration of the 60th
anniversary of diplomatic relations between China and France and in conjunction with the
Paris 2024 Summer Olympic Games,
France is honored as this year's
guest country of honor. This will infuse the section with more
French sports elements and foster new opportunities for Sino-French
sports cooperation. It has also partnered with the French Embassy
in China, with booths and
promotions from French sports education groups and Wavelandes.
Furthermore, the WTT Grand Slam will offer a carefully curated live
showcase, allowing visitors to experience the excitement and allure
of this international table tennis event up close.
Sporting Events Contributing to Dual-Olympic City Beijing's
Vision of a Global Center for Major Events
As the first city in the world to host both the Summer and
Winter Olympic Games, Beijing is
capitalizing on this unique position by actively bidding for and
hosting international sports events. In the past three years alone,
the city has hosted over 100,000 events. The sports bureau is now
advancing the sports economy in a strategic manner by harnessing
the positive impact of these events on social and economic sectors.
Their efforts include boosting event promotion, integrating sports
with business, culture, and tourism, and expanding sports
consumption, so as to better support the high-quality development
of the capital's economy.
This section will focus on hosting a diverse range of events,
including international competitions, regional contests, and
commercial sports activities. Emphasizing the healthy development
of youth, it will feature masters tournaments in BMX racing,
Teqball, and virtual cycling. Alongside showcasing top-tier
international events, Beijing's
sports associations will organize classic matches for youth in
popular sports such as BMX racing, parkour, Teqball, street dance,
and table tennis. Notable events will include the Smart Sports with
Digital Technology Open, and the Youth Smart Sports with Digital
Technology Masters Tournament. Meanwhile, numerous fitness-for-all
activities will be held to show sports culture, spark public
enthusiasm and participation, and promote extensive public fitness
activities.
Exploring New Quality Productive Forces in Sports Industry
Through Forum Discussions
This section will present a series of high-caliber forums and
seminars. These events will engage prominent guests, including
government leaders, officials of international sports
organizations, top executives from global companies, and leading
experts and scholars. The discussions will delve into the latest
trends, challenges, and opportunities in sports services trade,
offering exhibitors and attendees a platform for diversified
exchange and forward-thinking insights. To advance digital sports,
specialized forums such as the Forum on New Quality Productive
Forces of Sports Industry, and the Digital Sports Development Forum
will be organized. These forums will cover topics including
scientific and technological innovations in sports, the integration
of digital technology with sports, new business models and
opportunities in digital sports, and emerging products and services
in e-sports.
To enhance the industrialized services of this section, a series
of side events will be organized, including industry matchmaking
events, sports services promotion conferences, selections of
leading sports brands, and sports carnivals. These initiatives aim
to showcase the evolution of the sports industry in the post-Winter
Olympics era and further promote mutually beneficial global sports
services trade.
As the global sports industry rapidly evolves and consumer
demands diversify, sports services trade is becoming a vital driver
of economic growth and industrial upgrading. The Sports Services
Section of this CIFTIS will undoubtedly infuse new energy and
vitality into the thriving global sports services trade.
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SOURCE CIFTIS