BERLIN, Sept. 7,
2024 /PRNewswire/ -- On September 6, coinciding with the opening of
the IFA 2024, CHiQ held a ceremonial signing at its booth,
reaffirming its partnership with the FIS World Cup Events and the
German Ski Association (DSV). The move strengthens CHiQ's foothold
in the skiing world and signifies a new phase in its sports
marketing endeavors.
The event was attended by Liu
Jiang, Chairman of Changhong Holding Group Co., Ltd., and
Helen Zhang, Deputy General Manager
of Changhong Co., Ltd., accompanied by several other key
executives. The agreement was inked by James Wu, General Manager of Changhong
International Brand Business Center, Heiko
Krause, Vice President of the German Ski Association, and
Olympic champion in Ski Jumping Andreas Wellinger.
The FIS Ski World Cup, an annual event hosted by the
International Ski and Snowboard Federation (FIS), stands as one of
the premier global skiing competitions, igniting immense passion
among youth worldwide. In November
2023, CHiQ announced its partnership with FIS World Cup
Events, fostering a deep connection with fans worldwide and
significantly raising the brand's international profile.
Two-time Olympic gold medalist Andreas
Wellinger, who has also won two gold medals at the FIS Ski
Jumping World Cup and garnered a total of eight silver medals in
top skiing events, lauded CHiQ's innovative and intelligent product
solutions, noting their synergy with his own values of excellence
and relentless challenge. Wellinger expressed enthusiasm about the
collaboration, anticipating it would foster creative exchanges and
meld the dynamic worlds of smart home appliances and professional
skiing.
Heiko Krause praised CHiQ's rapid
European growth, foreseeing fruitful collaborations. James Wu highlighted the renewal as crucial for
CHiQ's global expansion, focusing on Europe. Through the partnership, CHiQ aims to
leverage synergies, integrate resources, and boost its brand
alongside skiing's global allure.
Currently, CHiQ operates in over 40
countries and regions, covering major economies. Its robust digital
presence on over 30 mainstream e-commerce platforms, offers a
comprehensive product matrix that includes TVs, refrigerators, air
conditioners, washing machines, and monitors.
CHiQ has also become an important sponsor of international
sporting events spanning football, racing, skiing, rugby, tennis,
and more, expanding its influence on the global sports stage. By
employing a comprehensive sports marketing strategy, the brand
intends to increase its international recognition and build a deep
emotional connection with consumers worldwide.
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SOURCE CHiQ