HONG
KONG, Aug. 28, 2024 /PRNewswire/ -- Innovative
technology brand TECNO today announced its collaboration
with Hasbro's TRANSFORMERS franchise. This exciting promotion will
involve the release of a brand-new TRANSFORMERS Edition
on TECNO SPARK 30 Series in September, reinforcing TECNO's
commitment to delivering more impactful and personalized
product experiences with vibrant and iconic design for Gen Z and
modern young consumers.
Through this collaboration, TECNO will channel iconic robots
including Optimus Prime and
Bumblebee, the heartbeat of the TRANSFORMERS
universe, bringing best-in-class performance enhancements and
design innovations through the upcoming SPARK Series to elevate the
user's smartphone experience. The new TRANSFORMERS edition will
feature iconic TRANSFORMERS elements on its exterior and UI design,
while retaining the SPARK Series' exceptional seamless
performance and robust durability.
Jack Guo, General Manager of
TECNO, said: "We are delighted to join forces with the powerhouse
TRANSFORMERS franchise. This collaboration is a testament to
TECNO's relentless pursuit of modern design and technological
innovation, reflecting our continuous endeavors to forge strategic
partnerships that resonate with the passions of young consumers
worldwide in order to strengthen our bond with them."
The TRANSFORMERS franchise has captured the hearts of millions
around the world with visionary storytelling and characters that
embody fearless courage, unwavering justice, and indomitable
spirit. The franchise enjoys immense popularity and has a strong
following amongst fans of all ages worldwide, and the overlap
between TRANSFORMERS enthusiasts and TECNO's Gen Z and young user
base finds a powerful synergy. The launch of the SPARK 30 series
will be all the more memorable as it is timed in conjunction with
the 40th anniversary of TRAMSFORMERS franchise, coinciding with the
release of the new TRAMSFORMERS movie, TRANSFORMERS ONE. Consumers
can anticipate a series of exciting and joint marketing initiatives
to be rolled out after the official unveiling of the SPARK 30
series.
"In working with TECNO, we are excited to bring the
TRANSFORMERS franchise to new audiences in the form of an advanced
and powerful new intelligent device. Promotions like this one allow
us to explore new ways of engaging and inspiring both long-time and
new fans of the TRANSFORMERS universe, especially as we celebrate
its milestone 40th anniversary and the new global
theatrical film, TRANSFORMERS ONE." said Matt Proulx, Senior Vice President, Global
Experiences, Partnerships and Music at Hasbro.
The TRANSFORMERS 's first fully CG-animated film, TRANSFORMERS
ONE, will release on September 20,
2024. TRANSFORMERS ONE is the untold origin story of
OPTIMUS PRIME and MEGATRON, better
known as sworn enemies, but once were friends bonded like brothers
who changed the fate of Cybertron forever. In the first-ever fully
CG-animated TRANSFORMERS movie, TRANSFORMERS ONE features a
star-studded voice cast, including Chris
Hemsworth, Brian Tyree Henry,
Scarlett Johansson, Keegan-Michael Key, Steve Buscemi with Laurence Fishburne, and Jon Hamm.
The TECNO SPARK Series aspires to be the most compelling
smartphone tailored for Gen Z and the younger generation across the
industry. Already loved by over 80 million users worldwide, the
SPARK series is distinguished by its iconic youthful, vibrant and
trendy design, powerful overall performance and all-round camera
capability, making it a favorite choice in its price bracket. More
details of the TECNO SPARK 30 Series and TRANSFORMERS Edition's
highlights and customized features will be released soon.
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SOURCE TECNO Mobile Limited