A Groundbreaking Showcase at Berlin's
Historic Radio Tower
KIRKLAND, Wash., Aug. 28,
2024 /CNW/ -- The Bluetooth Special Interest
Group (SIG), the organization that oversees Bluetooth® technology,
is excited to host The Auracast™ Experience
at IFA 2024. This special
event, named one of the 100 moments
in IFA history, will take place at the
historic Berlin Radio Tower and will showcase the
revolutionary capabilities of Auracast™ broadcast audio.
Auracast™ broadcast audio is a new Bluetooth® capability that
enables an audio transmitter to broadcast to an unlimited number of
receivers. During The
Auracast™ Experience at IFA 2024, attendees
will experience firsthand how Auracast™ broadcast audio will
deliver new audio experiences that will enhance the way you engage
with others and the world around you:
- Share Your Audio: Smartphones, tablets, and laptops
will use Auracast™ broadcast audio to
allow us to invite friends
and family to share in our personal
audio experience, helping us listen or watch
together.
- Unmute Your World: Televisions in public locations like
sports bars, gymnasiums, transit centers, and waiting
areas will soon offer Auracast™
broadcast audio, unmuting what was once silent
and providing us with a more complete watching experience.
- Hear Your Best: Public venues like auditoriums,
lecture halls, cinemas, theaters, and transit centers will soon add
Auracast™ broadcast audio to their
existing sound systems, enabling us to hear our
best in the places we go and promoting better living through better
hearing for everyone.
"IFA is a cornerstone event for showcasing technology innovation, and we are honored to showcase The
Auracast™ Experience at the 100th celebration of this
iconic show" said Neville Meijers,
CEO of the Bluetooth SIG, "Auracast™ broadcast audio represents a
leap forward in wireless audio, redefining how we share and
experience audio in group settings and public spaces, and we are
excited to demonstrate some of the ways Auracast™ broadcast audio
will help better connect our world."
"We are delighted to feature The Auracast™ Experience as
Moment 48 in our '100Moments at IFA' series," said
Leif Lindner, CEO of IFA Management
GmbH. "As we celebrate a century of innovation at IFA, it is
fitting to highlight Auracast™ broadcast audio as a
breakthrough that embodies the future of wireless audio.
This experience not only honors our past but also sets the stage
for the next era of immersive audio experiences."
The Auracast™ Experience at IFA 2024 is expected to attract a
global audience, eager to witness this
innovation in action. IFA 2024
attendees are invited to register for tours to The Auracast™
Experience at the Bluetooth SIG booth. Demonstrations will
include various use cases from personal audio sharing to
large-scale broadcasts in public venues, highlighting the
flexibility and power of this new technology.
Learn more and register for The Auracast™ Experience at IFA 2024
via reg.bluetooth.com/auracast-experience/
For more information about Auracast™, please
visit bluetooth.com/auracast
About Bluetooth® Technology
Embedded in more than 5 billion products shipping each year,
Bluetooth® technology is the global standard for simple, secure
wireless communication and positioning. Since its introduction in
1998, Bluetooth technology has created connections that have
established new markets, shaped culture, and enriched lives. What
began as a simple wire replacement technology has become the
invisible thread that makes our lives safer, more productive, and
more joyful.
About the Bluetooth SIG
Formed in 1998, the Bluetooth Special Interest Group (SIG) is
the not-for-profit membership organization that oversees Bluetooth®
technology, the most widely deployed wireless standard in the
world. The Bluetooth SIG is a unique blend of an international
standards development organization, product certification body,
patent and trademark license administrator, and industry trade
association.
In partnership with its more than 40,000 member companies, the Bluetooth SIG is continually enhancing
the technology to redefine what is possible using wireless
communication.
Media Contacts: Phoebe Nelms at Publicis Pro for
Bluetooth SIG; BluetoothSIG@octopusgrp.com; +442039463430
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SOURCE Bluetooth SIG