Company's largest-ever campaign will support
zero sugar, full-flavor line rolling out nationwide this
fall
CONCORD,
Mass., Aug. 26, 2024 /PRNewswire/ -- Zero
sugar juices are known for having zero flavor – until now. Welch's,
the leading name in bold fruit flavors for over 150 years, is
changing the game with the launch of their new line of zero sugar
juices that don't compromise on flavor.
"We heard from our more health-conscious consumers that they
wanted a zero-sugar juice option that didn't compromise on flavor,
and the options currently in the juice and refrigerated aisles just
weren't delivering on that ask," said Scott
Utke, Chief Marketing Officer at Welch's. "Our team worked
tirelessly to innovate a line of zero-sugar juices that are
bursting with the bold, fruit flavors Welch's is known for, and we
believe this new line is a game-changer for consumers who are
mindful about the choices they are making when it comes to
sugar."
In September, Welch's largest-ever marketing campaign, "You
Gotta Sip It, To Get It," will kick off to support the new line of
zero sugar juices. From social to streaming, custom integrations to
sponsorships, and sampling to experiential events – the campaign
will appear across various consumer touchpoints. Highlighting the
puzzling moments in life that make our heads tilt in curiosity.
However, once one tries Welch's Zero, these bewildering moments
transform into a refreshingly flavorful experience – reinforcing
the notion that "You Gotta Sip It to Get It!"
Welch's Zero Sugar is available in two refreshing refrigerated
flavors: Passion Fruit and Grape (59oz cartons), and three
delicious shelf-stable flavors: Tropical Punch, Strawberry, and
Concord Grape, offered in multi-serve (64oz) and single-serve
(10oz) sizes. Crafted with the same commitment to quality and
flavor that has made Welch's a trusted household name, each serving
is bursting with vibrant, real fruit flavor with 0 grams of sugar
and provides an excellent source of Vitamin C (20% of DV).
All flavors of Welch's Zero will be available in juice aisles
and refrigerated sections at retailers nationwide starting
September 1.
For more information about Welch's Zero, and to see where you
can purchase, please visit https://www.welchs.com/zerosugar.
About Welch's
Founded more than 150 years ago and
headquartered in Massachusetts, Welch's is an iconic and
leading fruit-based food, beverage, and agricultural cooperative
owned by 650 family farms across the
United States. Our purpose of nourishing through the
goodness of fruit is at the core of everything we do and unites our
growers and employees in our quest to be the best. We are on a
mission to sustainably deliver flavorful moments to consumers
everywhere with our delicious real fruit juices, refreshingly sweet
sparking juices, and family-favorite fruit spreads, jams, and
jellies. Discover more at www.welchs.com or follow us on
Instagram.
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SOURCE Welch Foods Inc.