Glia's technology enables credit union to
better serve Portland's Hispanic
community; annual Juntos Avanzamos event celebrates progress and
inclusivity
NEW
YORK, Aug. 20, 2024 /PRNewswire/ -- Glia,
the leader in customer interaction technology, today announced
that it has supported Unitus Community Credit Union's service and
financial empowerment of the Hispanic population through its
powerful chat, audio and video capabilities. The partnership will
be highlighted at Unitus' annual Juntos Avanzamos ("Together We
Advance") celebration on August
20th, highlighting tips and best practices for
how credit unions can better reach and engage with their Hispanic
communities.
Unitus earned the prestigious Juntos Avanzamos designation in
2021, and the credit union continues to make significant strides in
expanding access to essential financial services and resources to
the Hispanic population in Portland. The partnership with Glia
accelerates these efforts, enabling the credit union to leverage
innovative technology to bridge language gaps, deliver personalized
support and foster a culture of belonging. Glia is participating in
and sponsoring the event's roundtable celebration dinner, further
demonstrating its commitment and dedication to the
partnership.
"At Unitus, we are committed to serving this historically
underrepresented community in a meaningful and authentic way. Our
multifaceted approach consists of customized products, strategic
partnerships and innovative technology," said Char Sears, VP of Member Experience and Product
Management at Unitus Community Credit Union. "Our partnership with
Glia has allowed us to maintain personal connections at scale for
the Hispanic community, helping them navigate the complex American
financial system and pave the way for building generational
wealth."
Glia has enabled Unitus to offer Spanish language chat, audio
and video interactions, all managed by dedicated Spanish-speaking
employees. The credit union has also introduced "Tely," a
Spanish-language virtual assistant powered by Glia, helping provide
24/7 support and deliver a unified approach to serving its Hispanic
members. The credit union didn't simply translate these tools into
Spanish, but engaged a diverse group of stakeholders to ensure the
language was right both linguistically and culturally. Since
deploying the Spanish-language virtual assistant, Unitus has
experienced a 428% increase in Spanish-language chats and achieved
an 87% containment rate, with an average handle time of just 2.21
minutes.
"We are proud to support Unitus' efforts to foster inclusivity
for all; the values of our two organizations are deeply aligned,"
said Dan Michaeli, CEO and
co-founder of Glia. "With our technology, Unitus has been able to
efficiently and effectively reach their local Hispanic population,
all while maintaining a high touch approach and ensuring each
member receives high-quality, meaningful interactions regardless of
their preferred language. We look forward to participating in
Unitus' upcoming event, where we hope other credit unions will be
inspired to embark on similar journeys for their communities."
The upcoming Juntos Avanzamos celebration will bring together
members, community partners, credit union leaders, lawmakers and
nonprofit organizations to celebrate inclusivity. It will also
offer a deep dive at the approaches and tools used by Unitus to
connect with and empower its local Hispanic community. For more on
Unitus' strategy and the valuable role of Glia's technology, please
visit here.
About Glia
Glia redefines how businesses interact with
customers. The Glia Interaction Platform unifies Digital Customer
Service (DCS), traditional call center, and automation with a
ChannelLess™ Architecture, empowering businesses to create the
ideal mix of interactions and adapt on demand. The ability to
easily shift volume between channels drives revenue, efficiency,
and loyalty at the same time.
Glia has partnered with over 500 banks, credit unions, insurance
companies and other financial institutions worldwide to improve the
customer experience and drive business results. Named
a Deloitte Technology Fast 500™ company and a Great Place
to Work for a third year in a row, the company has raised over
$150 million in funding from top
investors and was recently valued at over $1B by top tier investors. To learn more visit
glia.com.
About Unitus Community Credit Union
At Unitus, we're
dedicated to improving lives in the communities we serve. As a
member-owned local credit union, we invest in people by doing the
right thing. Through partnerships with nonprofit organizations, we
provide support for community groups through volunteerism and
financial donations. Our 105,000 members count on us to serve them
and their communities; our 300+ employees share that passion for
service. Learn about the local impact Unitus makes by visiting
unitusccu.com.
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SOURCE Glia