Nigerian beauty retailer expands footprint, eyes 10th location
amid strong growth and loyal customer base of 16,000+
BOSTON, Aug. 14,
2024 /PRNewswire-PRWeb/ -- Vivaha Corporation
announced today that its subsidiary, Zahra Cosmetics, Nigeria's premier beauty retailer, recently
opened its 9th store and is on track for store number 10, marking a
significant milestone in the company's expansion across the
country.
Since its founding in 2014, Zahra has experienced phenomenal
growth, expanding from a single store in Enugu to a chain of nine
stores across three markets. The company maintained an impressive
30% compound annual growth rate (CAGR) from 2015 to 2022, and even
showed 36% growth during the challenging COVID-19 period.
"Opening our 9th store is just the beginning," said Chukwuemeka
M. Okpani-Obiahu, Founder and CEO of Zahra Cosmetics. "We're
building a brand that we envision as the lingua franca for beauty
in Africa, the go-to destination
for beauty products across the continent."
Zahra's success comes at a time when the African beauty and
personal care industry is projected to reach $65.93 billion in 2024. The company's unique
positioning as a trusted source for over 300 global beauty brands
has resonated with Nigerian consumers, resulting in a loyal
customer base of over 16,000 members.
As Zahra continues to grow, it remains committed to its mission
of becoming the "Sephora of Africa," providing Nigerian women with access
to genuine, top-tier beauty brands in a safe and luxurious shopping
environment.
For more information, visit http://www.vivahacorp.com.
Media Contact
Chukwuemeka M. Okpani-Obiahu, Vivaha Corporation, 888-888-8888,
michael@zahracosmetics.com, www.vivahacorp.com
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SOURCE Vivaha Corporation