NEW
YORK, Aug. 8, 2024 /CNW/ -- LILYSILK, the
world's leading silk brand with a mission to inspire people to live
spectacular, sustainable lives, proudly celebrates its 14th
anniversary themed "From Bud to Bloom: LILYSILK's Sustainable
Evolution". This milestone marks a significant evolution
towards sustainability, reflecting the brand's ongoing commitment
to elegance, quality, and environmental responsibility.
"On this milestone anniversary, we extend our heartfelt thanks
to our cherished customers and partners," said David Wang, CEO of LILYSILK. "We've always
prioritized elegance and quality, and this year, we're deepening
our commitment to sustainability. Join us in celebrating this
special moment as we look forward to a future where elegance meets
sustainability."
Innovative Fabric Upgrades
LILYSILK has always prioritized delivering exceptional quality
and elegance. This year, the brand unveils two groundbreaking
fabric innovations. GOTS Certified Organic Silk sets a
benchmark in luxurious fabrics, combining elegance with
environmental responsibility and human safety. It exemplifies
refined beauty and conscientious craftsmanship, setting a new
standard in sophisticated, responsible living. Additionally,
Watershine Silk captures the gleam of water under sunlight
with its soft texture and unparalleled sheen, enhancing the
vibrancy of colors.
Enhanced Customer Experience and Loyalty Program
To mark the anniversary, LILYSILK is enhancing the customer
experience and loyalty program. The upgraded membership
program now features five tiers, each offering unique benefits
tailored to different needs. Whether just starting with the brand
or a loyal customer, there is a perfect tier for everyone.
Additionally, the redesigned mobile interface, App 2.0,
offers an enhanced, flexible shopping experience, allowing
customers to browse and purchase silk products effortlessly,
experiencing elegance On-the-Go.
Special Anniversary Rewards
As part of the celebration, LILYSILK is extending its deepest
appreciation to its cherished customers with exclusive rewards:
- Spend $300 or more:
Receive a RE-LILYSILK pillowcase in a random color to elevate your
bedtime routine.
- Spend $750 or more:
Receive an exquisitely crafted Handmade Silk Rosette Scrunchie, a
perfect blend of elegance and charm.
Commitment to Giving Back
LILYSILK's commitment to sustainability extends beyond products.
Partnering with One Tree Planted supports global
reforestation efforts and promotes environmental stewardship.
Collaboration with National Breast Cancer Foundation,
Inc.® contributes to the fight against breast
cancer, providing hope and resources. Donations to Baby2Baby
help the organization continue providing essentials to children
living in poverty across the country. Together, these efforts make
a meaningful difference, uplifting communities and nurturing the
planet.
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SOURCE LILYSILK