Inspired by the Houston rapper's signature jewelry, Paul
Masson ICE is a multisensory
brandy with citrus flavors capped off with a cooling effect like no
other
LOUISVILLE, Ky., Aug. 5, 2024
/PRNewswire/ -- Brrr! Temperatures are suddenly dropping this
summer thanks to a new collaboration between Paul Masson Brandy and
the Iceman himself, Paul Wall.
Introducing Paul Masson ICE, a multisensory brandy featuring bold
tangerine and grapefruit flavors with an icy-cold finish. With
songs like "Covered in Ice" and "Grillz," the new Paul Masson flavor nods to Wall's
diamond-studded lyrics and signature eye-catching jewelry.
"I've never had a drink like Paul Masson ICE. The burst of
cooling sensation on the end is unmatched and as cold as the ice
around my neck," Wall said. "There's no wrong way to drink Paul
Masson ICE, either. Mix it with lemonade, peach tea, or my favorite
lemon-lime soda. Don't you think it's time we added a little
ICE to this heat wave that we're feeling across the
country?!"
The frosted design of the Paul Masson Ice bottle emphasizes the
drink's unique cooling effect. The packaging also features
thermochromic technology, which causes the bottle's light blue
label to change to a dark blue tone when the bottle is placed in
the freezer and the liquid reaches 40 degrees. In another tie
to the southern hitmaker, the Paul Masson ICE ABV sits at 59PF,
referencing the 5900 block of Southlea Street in Houston, Texas, where Wall lived when he
released his hit album 'The People's Champ.'
"Following our extremely successful Party with Paul
collaboration last year, we wanted to work even more closely with
Paul Wall to create something
nostalgic, fun, and interactive for fans. Paul Masson ICE pays
homage to the early 2000s when both Pauls were starting to have
their 'big breaks'," said Jess
Scheerhorn, Vice President at Paul Masson Brandy. "Now fans
can live out Paul Wall's lyrics and
'cause a cold front' of their own with the incredible cooling
effect that comes from a sip of this drink."
Last year, thousands of consumers entered for their chance to
"Party with Paul" in the first collaboration between the two iconic
Pauls. Ultimately, one fan won a private party in their hometown
where Wall performed his biggest hits, stocked the bar with his
favorite Paul Masson offerings, and
even presented the winner with a custom set of grillz.
Clear in color with refreshing citrus flavors and a cooling
finish, Paul Masson ICE is now widely available in local
off-premise retail stores throughout the
United States via Sazerac's distributor networks. It is
available in 50ML, 375ML, and 750ML bottles.
Paul Masson ICE joins the Paul
Masson family, which consists of fan-favorite expressions,
including VS, VSOP, Peach, Apple, and more. In spring 2023, the
brand added Coconut, Chocolate, Fruit Punch, Grape, Vanilla, and
Watermelon flavors to its collection.
For more information and future news, follow #PaulMassonICE on
social media and find Paul Masson Brandy on Instagram.
About Paul Masson Brandy
Paul Masson Grande Amber Brandy is crafted with over 100 years
of knowledge to provide versatility and a superior taste
experience. From the oak-aging process to the care in selecting
only the finest grapes, Grande Amber upholds the
illustrious heritage of Paul Masson. For more information,
visit www.PaulMasson.com.
About Paul Wall
Rapper, DJ, and Entrepreneur Paul Wall is one
of Texas's most successful independent musicians. Wall's
2005 release of his major album "The People's Champ" debuted on
Billboard Magazine's Top 200 in the #1 spot and quickly reached
platinum status. In 2007, Paul Wall received a Grammy
Nomination for Best Rap Performance as a Duo or Group for his
feature on the song GRILLZ with Nelly and Jermaine Dupri. Paul Wall is also an
avid entrepreneur. In 1998, Wall partnered with the now
world-famous jeweler, Johnny Dang, to sell custom gold grillz.
The duo has built up an iconic clientele of celebrities worldwide
and sells over 100 grillz daily out of their
lavish Houston jewelry store.
Paul Wall was coined "The People's Champ" for his constant
work within underprivileged communities in Texas. After
Hurricane Harvey, Wall And his wife Crystal opened the doors of
Crystal's fitness studio to gather supplies and donations for
people affected. Each summer, Wall hosts a Back2School backpack
drive to help encourage enthusiasm for going back to school.
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SOURCE Sazerac