ATLANTA, July 30,
2024 /PRNewswire/ -- Six Degrees Atlanta's
Black-owned and Millennial led, cultural marketing agency is the
recipient of Ad Age's Gold Award for Small Agency of the Year,
Southeast, an annual celebration of the year's foremost independent
and small-scale shops in the marketing industry with fewer than 150
employees. The distinguished award recognizes Six Degrees
impressive work across experiential, social and brand strategy
guiding some of the largest global brands and talent that drives
pop-culture forward from HBO, Amazon, NFL, Drake, Pandora, Lil
Baby, Footlocker, Doja Cat, Lebron
James and more.
This year's winners were pulled from a list of hundreds of
entries from the U.S and globally, representing some of the best
and brightest independent agencies and executives, along with their
most creative and effective campaigns.
"It is an honor to be recognized by the Ad Age team for all the
work we do that combines cultural insights with innovative thinking
and strategy that truly elevates our brand partners," said Founder
Brian Wright of Six Degrees
Marketing. "I am beyond proud and grateful for every individual on
my team who have helped us get to where we are today."
The Ad Age Small Agency Awards recognize standout independent
agencies with fewer than 150 employees that are producing both
noteworthy creative work and strong business results. The awards
program is run in tandem with the Small Agency Conference, a
two-day event that offers hands-on business advice tailored to the
needs of small agencies on topics such as how to compete for new
business, how to win at recruiting, how to deal with client
procurement departments and more.
"The work and talent that comes from these indie agencies never
ceases to amaze our judges," said Judann
Pollack, Ad Age executive editor. "Their growth strategies,
smart expansion of capabilities and new-business acumen prove that
these agencies are adapting and thriving in a world of projects,
in-housing and fractional marketing leadership at clients."
Complete results of the Ad Age Small Agency Awards including
company profiles, can be found at
https://adage.com/smallagencyawards2024 . It includes an
interactive database that can be sorted by industry, metro area and
other criteria.
More about Ad Age and the Ad Age Small Agency Awards
Methodology
The 2024 Agency of the Year awards are chosen by the Ad Age
editorial staff and are based on several factors. One is business
momentum, which takes into account factors including new business
wins, revenue growth and the number of new hires. Another is
creative prowess based upon the quality of campaigns submitted,
along with the breadth of its work—for example, is the agency
proficient in all forms of creative including social, digital,
out-of-home and PR? Judges also take into strong consideration the
effectiveness of the work and the specific results it has produced
for its clients. Another consideration is how an agency is
approaching future growth—is it looking to break into new
disciplines or partner with others to master health care, gaming,
AI, media and the like? Judges also take into account an agency's
culture, how it is engaging existing employees, its employee
benefit and enrichment programs, current diversity stats and how it
is working to diversify its talent base.
About Ad Age 2024
The Ad Age Small Agency Awards recognize standout independent
agencies with fewer than 150 employees that are producing both
noteworthy creative work and strong business results. The awards
program is run in tandem with the Small Agency Conference, a
two-day event that offers hands-on business advice tailored to the
needs of small agencies on topics such as how to compete for new
business, how to win at recruiting, how to deal with client
procurement departments, and more.
For more information, visit
https://adagesaa.secure-platform.com/a
About Six Degrees Marketing
Founded by Brian Wright, Six Degrees
is an Atlanta-based Black-owned
creative agency that helps global brands and artists engage with
their audiences in unique ways. Specializing in experiential
marketing, branding, influencer marketing, and content production,
our team of six utilizes its connections to cultural innovators
within and beyond the entertainment industry to produce campaigns,
products, and experiences that set brands apart. For more
information, please visit sixxdgrs.com
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SOURCE Six Degrees Marketing