Bridging the gap between theory and practice,
the 'Global CMO Homecoming' will bring the best CMOs in the field
to the brightest in the marketing classroom
NEW
YORK, July 29, 2024 /PRNewswire/ -- The Global
CMO Growth Council, Association of National Advertisers (ANA) and
LIONS today announce the launch of 'Global CMO Homecoming,' a
collaborative initiative designed to bridge the gap between the
marketing industry and academia. This initiative aims to bring
Chief Marketing Officers to university campuses to share their
insights and experiences with marketing students, preparing the
next generation of marketing leaders.
In collaboration with the ANA Educational Foundation (AEF),
'Global CMO Homecoming' offers students the chance to learn from
the best in the marketing field. This initiative will provide
students with exposure to real-world advertising cases and
invaluable insights from top CMOs. CMOs participating in the
program will have the opportunity to connect with their alma mater
or a school of their choice, showcasing their career successes,
sharing their expertise with new talent, extending brand visibility
for their company, and creating a pipeline of entry-level
talent.
With a mission of helping prepare the next generation of
marketing leaders and enriching, attracting and retaining top
talent, 'Global CMO Homecoming' will enhance professors' curricula,
and build a bridge between the professor community and the
marketing industry.
'Global CMO Homecoming' is led by Global CMO Growth Council
"Talent and Marketing Organization" Working Team Co-Chairs Julia
Goldin, Chief Product & Marketing Officer at the LEGO Group,
and Elizabeth Rutledge, Chief
Marketing Officer at American Express.
"It's all about getting CMOs and senior marketing leaders back
to their schools and universities that they care for and love,"
said Rutledge. "It's such an exciting initiative for all of us
because of our love of the craft, and to encourage the next
generation of talent to have the same love that we do."
"This has proven to be so helpful– we get so much benefit from
engaging with students, whether it's small or large groups– from
hearing from them, from answering their questions, from getting
closer to that generation," added Goldin, "and falling a bit more
in love with the work that we do."
The ANA Educational Foundation works with more than 4,000
professors and 110 university networks. During the fall 2024
semester, Global CMO Growth Council delegates will be matched with
this extensive academic community. The AEF will promote the
initiative through its network and match CMOs with professors for
in-person or virtual visits.
"Business leaders in most other industries are heavily involved
with universities — from career development, curriculum and in the
classrooms. It's encouraging to see leaders in our industry now
stepping up en masse to inject real-world insights and experiences
into the classrooms," said Nick
Primola, Group EVP of the ANA Global CMO Growth Council. "We
hope to use this as a springboard to boost momentum that will
endure over time, with global reach."
To learn more about the ANA's initiatives or to participate in
'Global CMO Homecoming,' please visit
https://ana.foleon.com/cmo/homecoming/.
ABOUT THE GLOBAL CMO GROWTH COUNCIL:
The Global CMO
Growth Council is a partnership between ANA and Cannes LIONS and
represents over 1,200 chief marketers worldwide. Chaired by
Marc Pritchard, chief brand officer
at Procter & Gamble, the leadership team includes 50 chief
marketers from the world's top brands. Since its launch in 2018,
the Growth Council has mobilized thousands of CMOs and industry
leaders around the world to transform marketing into a force for
economic growth and a force for societal good. It is a community of
influential and distinguished marketing leaders addressing key
issues facing CMOs, their companies, and all of the stakeholders
they serve. Chief marketers hold a privileged responsibility to
accelerate broad and bold initiatives that will lead to lasting
benefits for their brands, their customers, and our global
society.
Media contact:
Rose
Levy
380953@email4pr.com
(202) 262-1635
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SOURCE Global CMO Growth Council