MIAMI, July 26,
2024 /PRNewswire/ -- Zumba®, the world-renowned dance
fitness brand, and Samsung Health, a leading innovator in digital
health solutions, are thrilled to announce an exciting new
partnership. This collaboration brings Zumba's iconic dance fitness
workouts to Samsung Health, a comprehensive wellness platform
empowering users in their pursuit of health and fitness goals,
offering users a fun and effective way to stay active and
healthy.
As part of this partnership, Samsung Health users will have
exclusive access to a variety of Zumba classes designed to cater to
all fitness levels. These classes, led by Zumba's expert
instructors, also include custom music crafted by Zumba, to make
exercise enjoyable and accessible, and helping users to achieve
their fitness goals while having fun.
"We are ecstatic to partner with Samsung Health to bring the joy
of Zumba to a wider audience," said Alberto
Perlman, CEO of Zumba. "Our mission has always been to help
people achieve happier and healthier lives through dance and
fitness, and this collaboration allows us to leverage Samsung's
intelligent health platform to reach millions more."
Samsung Health, known for its comprehensive health tracking and
wellness tools, is equally enthusiastic about the partnership.
"Zumba is an iconic brand with decades of experience in the fitness
industry," said Joonil Choi of
Samsung Health. "By integrating their dynamic workouts into our
app, we will be giving our users more diverse and engaging ways to
improve their well-being."
The integration of Zumba workouts into Samsung Health is a
testament to both companies' commitment to enhancing the lives of
their users. With this partnership, Samsung Health continues to
expand its offerings, making it a one-stop solution for fitness
enthusiasts worldwide.
Users can access the new Zumba workouts on the Samsung Health
app, ensuring that everyone, regardless of their fitness level, can
enjoy the benefits of dance and movement. To learn more visit
https://www.samsung.com/samsung-health/
Media Contact:
Rebecca Dorfman,
Rebecca.Dorfman@zumba.com
About Zumba Fitness, LLC:
Founded in 2001, Zumba is the largest branded dance fitness
company in the world – reporting more than 15 million weekly
participants, in 200,000 locations, across 185 countries. Zumba®
blends world rhythms with easy-to-follow choreography for an
effective workout that empowers participants to become their best
selves - mind, body and soul. In addition to its original Zumba
program, the company offers 10 Zumba specialty classes – from
aquatic-based to those specifically designed for active older
adults and children. In 2016, Zumba launched its first non-dance,
HIIT workout STRONG Nation®, where music acts as the main
motivator. In 2023, Zumba launched CIRCL Mobility™, a revolutionary
new program designed to unlock the body's full potential through
flexibility, breathwork, and mobility exercises. The Zumba®
lifestyle is rounded out by the company's many consumer product
offerings, including video games, VR +MR experiences, original
music, activewear and footwear, and interactive Fitness-Concert™
events. For more information about Zumba's programs and products,
or to find a live class, visit zumba.com. Follow us on TikTok,
Instagram and Facebook.
About Samsung:
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining
the worlds of TVs, smartphones, wearable devices, tablets, home
appliances, network systems, and memory, system LSI, foundry and
LED solutions, and delivering a seamless connected experience
through its SmartThings ecosystem and open collaboration with
partners. For the latest news, please visit the Samsung Newsroom at
news.samsung.com.
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SOURCE Zumba Fitness