NEW
YORK, July 26, 2024 /PRNewswire/ -- 5WPR, one of
the largest independently owned PR firms in the U.S., has been
named a finalist in the Best Influencer Partnership category in the
2024 BeautyMatter NEXT Awards for their work with client essence
makeup.
5W developed a unique influencer partnership program,
highlighting essence's entire range of top-tier products across all
categories, driving awareness, excitement and sales through a
series of strategic storytelling moments.
"This acknowledgment underscores our commitment to innovative
communications strategies that drive meaningful results for our
clients and our team's expertise in harnessing the power of
influencers and creators on behalf of brands," said Ilisa Wirgin, Managing Partner and EVP, Beauty
at 5WPR. "We are honored to be recognized as a finalist in the 2024
BeautyMatter NEXT Awards."
The BeautyMatter NEXT Awards recognize businesses that are
raising the bar and defining the future from the largest
multinationals to high-growth indies and from brands to suppliers,
NEXT creates a space to highlight everyone involved in the beauty
value chain responsible for bringing brands, products, and services
to life for consumers around the globe.
Winners will be announced at the 2024 BeautyMatter NEXT Summit,
which will take place on October 24
at City Market Social House in Downtown LA.
For more information about the BeautyMatter NEXT Awards and to
see the full list of finalists, please visit
https://www.thenextawards.com/
About BeautyMatter
The rules of engagement have changed, and success requires a
lens that is cross-vertical and looks beyond the obvious confines
of the industry. As a group of brand builders, operators, and
investors, we don't just cover the news; we understand how to
provide crucial context, making information and data actionable.
BeautyMatter is recognized globally as an essential resource for
beauty insiders, filling the void, connecting the dots, and
providing a perspective that is informed, analytical, and has a
compelling point of view. We curate, cultivate, and create content
that informs and inspires those defining the future of beauty. We
believe real connection happens organically, and everything we do
is aimed at creating value for our global community.
About 5WPR
5WPR is a full-service PR agency known for cutting-edge programs
that engage with businesses, issues, and ideas. Founded in 2003, 5W
has been named a top US and NYC PR Agency by leading industry
publication O'Dwyer's, as well as awarded Agency of the Year in the
2024 American Business Awards®, and continuously brings
leading businesses a resourceful, bold, and results-driven approach
to communication. The agency has more than 250 professionals
serving clients in B2C (Beauty & Fashion, Consumer Brands,
Entertainment, Food & Beverage, Health & Wellness, Travel
& Hospitality, Technology, Nonprofit), B2B (Corporate
Communications and Reputation Management), Public Affairs, Crisis
Communications and Digital Marketing (Social Media, Influencer,
Paid Media, SEO). In addition to its business accolades, 5W was
named to the 2024 Digiday WorkLife Employer of the Year list. For
more information and to join our team visit 5W Careers.
Media Contact
Roxanne Ducas
rducas@5wpr.com / 212.584.4310
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SOURCE 5W Public Relations