Introducing Bacan Guaro: Aguardiente Redefined
July 17 2024 - 10:00AM
Business Wire
A Modern Taste of Colombia Enters the U.S.
Market in "Cool" Fashion
Bacan Guaro, an award-winning, super-premium, kosher-certified
aguardiente, is set to transform how consumers view and enjoy this
traditional Colombian spirit. New to the market, Bacan offers a
contemporary twist on a quintessentially Colombian beverage known
locally as "guaro," making it an enticing choice for the discerning
consumer.
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Bacan Guaro Co-Founders Ricardo March and
Diana Espinosa March. The couple created Bacan to revolutionize how
aguardiente is traditionally consumed by introducing a
super-premium, luxury guaro that is smooth enough to be enjoyed
neat and delicious enough to enhance cocktails. Using organic
ingredients from South America and Europe, the result is a
delightful and refined guaro that honors tradition while embracing
innovation. (Photo: Business Wire)
Debuting in select U.S. markets this summer (Florida, New York,
and New Jersey) and available for sale online through
shopbacanguaro.com, Bacan Guaro is available in two strengths (24%
ABV and 29% ABV), each retailing at $49.99/700ml. For consumers who
wish to try both strengths, a 200ml luxury gift set is available
for $54.99.
A New Perspective on Aguardiente
Aguardiente, which translates to "fire water," is a traditional
strong alcoholic beverage typically distilled from fermented
sugarcane and often flavored with anise, giving it a distinctive
licorice taste. A beloved part of Colombian culture and tradition
known for its potent kick and fiery nature, it's commonly consumed
neat as a shot in social gatherings and celebrations.
Bacán, meaning "cool" or "awesome" in Colombian slang, is
shifting this paradigm. Bacan Guaro is a super-premium, luxury
guaro that is smooth enough to be enjoyed neat and delicious enough
to enhance cocktails. Already winning awards in international
spirits competitions for its taste, this innovative take redefines
how aguardiente has typically been viewed and consumed. Bacan Guaro
is a sophisticated spirit ready to be enjoyed for any occasion.
A Delicious Blend of Organic Ingredients
Bacan is gently crafted in small batches using meticulously
sourced ingredients: first-press organic sugarcane juice, organic
Spanish star anise, and water. Skillfully and slowly blended, the
result is a crystal clear, elegant, and versatile sugar-free
aguardiente available in two strengths:
- Bacan 24 (48 Proof): With an ABV of 24%, this version is
characterized by its sweet anise aroma, accented with subtle notes
of citrus. Its smooth entry reveals flavors of black licorice,
delicate floral and herbal layers, and a lingering spice.
- Bacan 29 (58 Proof): With an ABV of 29%, this light,
airy spirit features a delightful nose of anise, black pepper, and
rosemary. The anise flavor follows through on the palate,
complemented by hints of citrus and ginger, finishing clean and
refreshing.
Aguardiente Redefined, The Origin
Bacan Guaro is the creation of Colombian entrepreneur and media
personality Diana Espinosa March in collaboration with her
Italian/Spanish husband and brand architect, Ricardo March.
Together, they embarked on a mission to revolutionize how
aguardiente is traditionally consumed. "Our aim was to elevate the
aguardiente experience and introduce Bacan to a discerning audience
that may have never encountered this unique spirit. It is one of my
most cherished traditions from Colombia, and I believe it deserves
to be appreciated globally," says Diana. Determined to craft an
exceptional guaro, they focused on using super-premium, organic
ingredients to create a refined taste profile that appeals not only
to Colombians but to discerning palates worldwide – and one that
can be appreciated leisurely. After several years of experimenting,
Diana and Ricardo perfected their recipe and process, blending
ingredients from South America and Europe, mirroring their
intertwined lives. The result is a delicious and refined spirit
that honors tradition while embracing innovation.
Award-Winning Excellence
Bacan has already been recognized for its exceptional quality
and craftsmanship with numerous prestigious awards, including:
Bacan 24 (48 Proof): Platinum
Medal, 2023 Ascot Awards Double Gold Medal, 2024 SIP
Awards Gold Medal, 2023 Beverage Testing Institute
Bacan 29 (58 Proof): Platinum
Medal, 2023 Ascot Awards Gold Medal, 2024 San Francisco
World Spirits Competition Gold Medal and Innovation
Award, 2024 SIP Awards
Versatile and Enjoyable
In the past, aguardiente was not synonymous with versatility. It
was mostly consumed as a shot – a quick and easy approach, but not
one focused on taste or the broader experience of enjoyment.
Because of Bacan Guaro's refined texture and nuanced flavors, its
ability to be used in myriad ways is clear. Slowly sipped neat and
chilled, relished over ice, savored in cocktails, and, of course,
used to toast in celebrations, Bacan shines. Its distinctive blend
of flavors and cultural influences offers a unique drinking
experience for those seeking something new and extraordinary. At
the same time, seasoned aguardiente enthusiasts will appreciate
Bacan as an elevated alternative that honors tradition while
offering a modern taste of Colombia.
Award-Winning | Kosher-Certified |
Sugar-Free | Low Calorie | Vegan | Delicious
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Amy Mironov Ten27 Communications amy@ten27inc.com