Take Me Fishing™ Partners With Sustainable Fashion Brand Rentrayage to Launch Second Catch Collection
July 16 2024 - 9:00AM
Business Wire
The fishing-inspired upcycled clothing collection turns old
clothes into new confidence and highlights the transformational
power of fishing and boating.
Take Me Fishing™, a national brand from the Recreational Boating
& Fishing Foundation (RBFF), has partnered with Rentrayage to
launch Second Catch Collection, a fishing-inspired line of clothing
that represents the confidence-building power of time spent on the
water.
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Inspired by research showing that fishing can help women build
confidence, Second Catch Collection encourages women across the
U.S. to send in old items of clothing that no longer bring them
confidence. The donated items are being upcycled into new outfits
by Rentrayage in a process of renewal meant to inspire the next
generation of women to find their best selves on the water.
“We are committed to helping more women discover the confidence,
self-esteem and determination time spent on the water can bring,”
said RBFF senior director of consumer marketing and communications
Rachel Piacenza. “Our partner Rentrayage shares our enthusiasm for
building women’s confidence and has a strong commitment to
sustainability, and we can’t wait to see the pieces they create
inspire more women and girls to try fishing.”
Second Catch Collection will be unveiled in August 2024 and
showcased on Take Me Fishing’s social channels and at
takemefishing.org/second-catch-collection. After the collection is
unveiled, the pieces will be donated to the Lower Eastside Girls
Club in New York City.
“Rentrayage was born out of the concept of reimagining what has
already existed and creating beauty and value, new shapes, new
forms, new styles from what has been discarded,” said Rentrayage
founder and creative director Erin Beatty. “We regenerate and renew
every day, so having the opportunity to apply that to fishing
pieces that can help women and girls gain confidence in the
outdoors was a new and exciting opportunity for us.”
Second Catch Collection supports Take Me Fishing’s Find Your
Best Self on the Water campaign. This campaign was inspired by
research conducted by Take Me Fishing in partnership with Ipsos,
which found that women who fish have significantly greater grit,
confidence and self-esteem than women who don’t. According to the
2024 Special Report on Fishing, 2023 saw the highest number of
female fishing participants ever recorded at 21.3 million. At the
same time, women’s participation in fishing still lags behind their
male counterparts, with only 37% of anglers being female.
To donate clothing or learn more about Second Catch Collection,
visit takemefishing.org/second-catch-collection.
ABOUT RBFF
RBFF is a nonprofit organization whose mission is to increase
recreational angling and boating participation, thereby protecting
and restoring the nation’s aquatic natural resources. To help
recruit, retain and reactivate participants, RBFF developed the
award-winning Take Me Fishing™ campaign to build awareness of
boating, fishing and conservation and to educate people about the
benefits of participation.
The campaign websites feature how-to videos and an interactive
state-by-state map that allows visitors to find local boating and
fishing spots, helping boaters and anglers of all ages and
experience levels learn, plan and equip for a successful day on the
water.
RBFF also offers its industry stakeholders many tools, including
a Fishing License & Boat Registration Plugin to connect their
customers with the information they need in just one click, and an
embeddable Places to Fish & Boat Map to help customers discover
places to fish and boat near them.
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Bruna Carincotte bcarincotte@rbff.org 703-519-6917