ISLAMABAD, July 16,
2024 /PRNewswire/ -- Mid-year is often a good time to
review the status of your business and consider making changes to
help your business grow during the second half of the year. It is
also an opportunity to assess the level of support your business is
getting from digital solution tools, what is available in the
market, and what to consider helping propel your business and
customer engagement.
While enterprise businesses may have large technology budgets
and can assemble a team of specialists, it can be different for
small and microbusiness owners. They grapple with a variety of
unique challenges running their business to compete in crowded
marketplaces, yet this is starting to change.
Generative AI (AI) has taken significant strides over the past
year and introducing new tools and strategies does not have to
become a major investment or require expertise. With AI by your
side, it's use can help create a marketing strategy to not only
stand out, but also help to drive increased engagement and fuel
growth. With the increasing use of AI tools, Generative AI is on a
path to become the next equalizer for small businesses.
Putting AI to work for content creation
AI becomes a companion in crafting both creative and easy to use
content calendars. With AI tools, it can be easy to determine which
themes and topics will resonate with desired audiences. From there,
content can be created to be distributed across channels,
establishing deeper connections with customers while boosting an
online presence.
Generative AI steps in to assist in crafting content that
captures attention and keeps readers engaged. It provides
suggestions and enhancements to existing content and suggests
professional images giving small businesses an edge in refining
their messaging. And it saves time by tailoring integrated content
across various channels. AI's ability to tweak copy based on
real-time feedback and analytics, can also help to fine-tune a rich
content strategy delivering strong results.
Unveiling the benefits for targeted marketing
AI tools can also be used to delve deeper into competitor
research. Using sophisticated algorithms and data, AI tools can
swiftly gather information on competitors' activity. And that is
not all – AI can also serve up invaluable customer insights by
analysing data from various sources. By discerning customer
preferences, behaviours, and demographics, small businesses can
more precisely pinpoint the right audience for their products and
services. Once locked onto the right targets, AI helps discover the
most effective channels to reach potential customers, helping to
ensure marketing efforts are reaching the right audiences.
Evaluate, Adjust, and Shine
AI powered tools are not just here to make businesses look good,
they excel at measuring customer performance. By tracking metrics
like website engagement rates, conversion rates and customer
satisfaction, AI provides insights into what is working and what
needs a tweak. This allows small businesses to gauge the
effectiveness of marketing campaigns and make informed decisions
for improvement.
With access to this variety of insights, along with knowledge of
their own business plans, businesses can take advantage of the
benefits of using AI tools to streamline processes, consider new
ideas and gain customer insights. Working along with human
intervention, these insights can be essential to refine the
outcomes. Knowing the business well can add the human evaluation
element to the AI produced insights, which presents a more
well-rounded view when considering opportunities for
improvement.
With business owners using AI responsibly, the use of AI tools
can be a significant technology enhancement for small businesses
looking to go up against their competition and successfully grow
their business. With these tools easily available to small business
owners and entrepreneurs, AI offers the ability to both save time
and money while elevating brand presence and resonating with target
audiences more effectively than ever before.
For more information getting started with AI:
AI guide for web design — How to create a website with AI
AI logo design — A hands-on guide
Find out more about how GoDaddy can help your business
About GoDaddy
GoDaddy helps millions of entrepreneurs around the world start,
grow and expand their businesses. People turn to GoDaddy to name
their idea, create a professional Web site, attract customers, sell
their products and services, and accept online payments. GoDaddy's
easy-to-use tools help micro-entrepreneurs manage everything in one
place, and its experts are available to provide 24/7 assistance.
For more information about the company, visit www.GoDaddy.com.
Logo -
https://mma.prnewswire.com/media/2363619/4596420/GoDaddy_Logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/how-artificial-intelligence-can-help-give-your-business-a-boost-302198049.html