Partnership Debuts at the Star-Studded
Annual EMPIRE BET Awards
Brunch
SAN
FRANCISCO, July 12, 2024 /PRNewswire/ --
EMPIRE, the largest
privately held vertically integrated independent record label,
publisher, and distributor in the U.S., has entered a
multi-year strategic partnership and taken an equity stake in
León Y Sol Tequila to bring music and the spirit of
innovation together. The partnership debuted at EMPIRE's annual brunch in celebration of
the 2024 BET Awards and together the powerhouse label and rich
tequila brand aim to amplify the creative community and
cultural initiatives.
EMPIRE was founded in
San Francisco by Ghazi in 2010
as an alternative to the major label ecosystem and was quickly
regarded as a tastemaker in the industry. Today the label is a
global force leading the charge across music, creative, a
forward-thinking business model, and technological advancements
based on consumer behavior.
León Y Sol was also founded in San
Francisco making this collaboration seamless. It is a
premium tequila brand crafted with traditional Mexican techniques
and a modern twist, appealing to sophisticated consumers who
appreciate quality spirits. With its smooth taste and elegant
packaging, León Y Sol represents the new wave of luxury tequila
brands, where a progressive liquor is born of ancient technique and
the extraordinary influence of terroir. The product is available
in 3,500 US outlets and online at leonysol.com.
EMPIRE Founder / CEO,
Ghazi, says: "EMPIRE
and León Y Sol share a passion for creativity and community.
Together we aim to celebrate our city's vibrant culture and spirit
by blending together the best of music and tequila for an
unforgettable experience that brings people around the world
together."
Alexandra
Moore, EMPIRE's
Chief Business Officer, says "This partnership represents an
exciting opportunity to build a distinguished brand in the tequila
industry. Together, we are poised to redefine the market and
deliver an unparalleled experience to our customers." Moore
will also be joining León Y Sol's Board of Directors as
part of the transaction.
The Mahamat's, founders of León Y Sol, say,
"Tequila and music are about pushing boundaries and creating
unforgettable moments. Our partnership with EMPIRE is a game-changer. Together, we're not
just blending spirits; we're blending cultures and smashing
expectations. We're set to ignite a revolution in the tequila
world, as we take bold steps to deliver unique, exhilarating
experiences from the San Francisco Bay
Area to beyond. This is just the beginning."
In the spirit of celebration and commitment culture,
EMPIRE and León Y Sol offer a
premium experience just in time for summer. Stay tuned for more
elevated experiences to come that will suit every community from
The Bay to the corners of the globe.
ABOUT EMPIRE:
Founded in 2010 by Bay Area native Ghazi, EMPIRE is currently leading through its
innovative and progressive approach to the digital music era across
its label, distribution and publishing arms.
With its focus on early-stage artist development, the
San Francisco based company has
been instrumental in identifying future icons and launching the
careers of both multi-platinum and award-winning artists such as
Kendrick Lamar, Fireboy DML,
Shaboozey, Asake, XXXTentacion, and Anderson Paak.
More than a decade in, EMPIRE
continues to grow as the largest privately held record company in
the U.S. In recent years, EMPIRE
has expanded its global footprint with teams and offices in
Africa, Europe, Asia
and South America amplifying
culture worldwide.
ABOUT LEÓN Y SOL:
Founded on the principles of tradition and innovation, León Y
Sol Tequila brings the vibrant spirit of Mexico to the world. Each bottle encapsulates
the rich history and culture of tequila-making, blending
time-honored techniques with modern craftsmanship. Our premium
tequila is distilled from the finest blue agave, nurtured in the
sun-drenched fields of Jalisco,
and meticulously crafted to deliver a smooth, distinctive flavor
that is both complex and refined.
Our commitment to excellence is reflected in every aspect of our
process, from the careful selection of agave plants to the
artisanal distillation methods employed by our master distillers.
The result is a range of tequilas that are perfect for any
occasion, whether enjoyed neat, on the rocks, or in a classic
cocktail.
Media Contact:
Lisa
Perez
1 (908) 461-0560
380323@email4pr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/empire-partners-with-leon-y-sol-tequila-302195776.html
SOURCE León Y Sol; EMPIRE