MessageGears Among The First To Integrate With Snowflake Cortex AI
July 11 2024 - 5:05AM
Business Wire
Enables enterprise brands to auto-generate
custom email and SMS content
MessageGears, a leading data activation and engagement platform
for enterprise brands, today announced a native integration with
Snowflake Cortex AI, Snowflake’s fully managed large language model
(LLM) and vector search service. The integration will enable
enterprise brands to more quickly and efficiently leverage advanced
generative AI capabilities for audiences and journeys, as well as
for campaign creation, activation and measurement. MessageGears is
a leader in adopting Cortex AI as one of the first customer
engagement platforms to launch an integration.
“Enterprise brands have made significant investments in internal
data platforms,” said Craig Pohan, Chief Technical Officer at
MessageGears. “However, many find it challenging to fully use AI
capabilities within a traditional SaaS model. Our unique approach
to direct data access, combined with Cortex AI, enables teams to
generate custom content that can instantly leverage attributes in
Snowflake. It’s a game-changer for enterprises that need to act
quickly once a customer engages.”
MessageGears’ integration with Snowflake Cortex AI provides
advanced features and functionality for enterprise brands, such as:
analysis of customer feedback sentiment, summaries of large
datasets and personalized responses tailored to individual customer
interactions.
The Cortex AI integration enables:
- Advanced AI Capabilities: It includes access to features
like sentiment analysis, summarization and generation of
personalized responses.
- AI Model Management: Cortex provides access to various
open-source models, including Meta’s LLaMa models, Google’s models
and Snowflake’s Arctic model.
- Ease of Use: Cortex LLM functions are easy to implement
via SQL, encouraging rapid adoption and experimentation with AI
capabilities.
- Scalability and Cost Management: Guidance is provided
for managing costs and optimizing performance across datasets of
all sizes.
Enterprises like Indeed, Chewy, and GoDaddy leverage
MessageGears to maximize every customer engagement for optimal
campaign performance. By integrating with Snowflake Cortex AI,
MessageGears not only enhances its robust AI capabilities, but also
reinforces its approach to composability. This allows businesses to
seamlessly integrate and manage their data, driving more
personalized and effective customer interactions.
To learn more about how MessageGears can help you leverage AI to
its fullest capability, go here.
About MessageGears
MessageGears is a data activation and engagement platform that
empowers enterprises to leverage their entire data set for seamless
communication across multiple channels, including email, SMS,
mobile and hundreds of third-party platforms. Our mission is to
facilitate efficient and secure data access without the need for
moving, copying or syncing. Founded with the goal of providing
enterprise brands with direct access to their data, MessageGears’
composable approach eliminates latency, mitigates security risks
and reduces costs associated with traditional ESPs, CDPs and
marketing clouds. Leading enterprises like Indeed, Chewy and
GoDaddy trust MessageGears to manage and activate their customer
data across diverse tech stacks. Discover how we drive ROI
here.
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Andy Prince andy.prince@messagegears.com 512-289-4728