Raintree Names Melissa Markus as Chief Revenue Officer
and Chris Farrell as Chief Marketing
Officer
CHANDLER, Ariz., July 10,
2024 /PRNewswire/ -- Raintree Systems, inc., a
leading provider of software for the outpatient rehabilitation
therapy industry, announced the appointment of Melissa Markus (Chief Revenue Officer) and
Chris Farrell (Chief Marketing
Officer), propelling the company's ambitious plans for growth.
"Being able to attract executives with this caliber of talent
and track records of proven success is a real testament to what we
are creating here at Raintree: a market leading and category
defining business," said Raintree CEO, Nick
Hedges. "Melissa and Chris's leadership will drive
exponential value for our customers and create another revenue
growth inflection point for Raintree as we execute against our
mission to help therapy professionals provide better care and
achieve superior outcomes for their patients and practices."
As the CRO at Raintree, Markus is responsible for
developing and executing strategic plans to drive revenue growth,
optimize sales processes, and identify new market opportunities.
With over 20 years of sales and marketing expertise, Markus's
recent experiences include serving as Senior Vice President of
Sales & Marketing at Community Brands and Vice President of
National Sales at DealerSocket. In these roles, she developed
effective sales training programs, led top-performing field and
enterprise sales teams, and implemented key strategic programs and
technology rollouts. With former positions at Auto/Mate Dealership
Systems, Humphries Marketing Group, Univision, and IBM, her career
is marked by a consistent ability to drive growth, develop talent,
and innovate within sales and marketing functions.
As CMO, Farrell is responsible for developing, leading, and
scaling Raintree's marketing strategies, personnel development, and
go-to-market efforts in alignment with the company's strategic
objectives. Farrell brings over 25 years of marketing expertise,
most recently as Head of Marketing for Nextech Systems, where he
helped double revenue in three years while generating 90% of
sales-qualified leads, leading to a $1.4
billion sale of the company in 2023. He has led and
developed high-performing marketing departments at prominent
companies across various industries, including GYANT, MedData,
Wachovia, and McCormick & Co., Inc. Farrell's track record of
success and focus on delivering value for clients positions him as
an exceptional leader, poised to deliver transformative
results.
These new appointments follow three years of significant growth
and a 92% increase in team investment at Raintree Systems.
About Raintree Systems
Raintree is the
preeminent platform for enterprise and mid-sized therapy provider
organizations. With a proven track record of success and client
satisfaction, Raintree provides solutions in patient engagement and
communications, clinical documentation, revenue cycle management
(RCM), and business intelligence/analytics for physical therapy,
occupational therapy, speech therapy, and multidisciplinary
practices across all treatment settings. From pediatric to
geriatric practices, Raintree clients make up over 2,500
implementations nationwide and more than 25,000 users daily.
Raintree leads the industry in compliance and security, offering
the only ONC-certified EHR designed specifically for rehabilitation
therapy. To learn more about Raintree, visit
https://www.raintreeinc.com/.
Contact:
Sorella
Andersen
sorella.andersen@raintreeinc.com
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SOURCE Raintree Systems