Cinq Music Promotes Music Industry Veteran Diana Schweinbeck in Expansion of Artist and Label Services Division
July 09 2024 - 9:00AM
Cinq Music today announced that Diana Schweinbeck has been promoted
to Senior Director of Artists and Label Services, a recently
expanded division designed to deliver exceptional service to Cinq
clients throughout the entire lifecycle of a release.
The Artist and Label Services department is designed to
streamline onboarding and optimize the release process for Cinq
artists and labels. Under Schweinbeck’s guidance, this group serves
as a conduit for communication of best practices and industry
trends between Cinq and its clients. By following the latest
developments in artist and label needs, Cinq can provide valuable
insights and opportunities to its clients, helping them to navigate
the complexities of the industry and maximize their potential for
success.
“Diana is a seasoned operator with artist management experience
and a strong network, making her the perfect fit for understanding
artist needs and running this department,” said Barry Daffurn, Cinq
Music President and Co-founder. “She has a decade-long track record
of working with talent and her skill set has connected the artists
she works with to their growing fan bases with touring, publicity,
and more.”
Prior to her new role, Schweinbeck served as Cinq’s Director of
Marketing, where she worked closely with the company’s U.S. clients
to build their marketing plans and managed digital service partner
relationships to uncover new opportunities for clients. As part of
Cinq Music’s recent signing of billion-streaming recording artist
Lil Mosey, Schweinbeck is playing a key role in amplifying the
artist in order to connect with and expand his global fanbase.
“This move represents a commitment to excellence in music
distribution,” stated Schweinbeck. “By focusing on communication,
organization, and operational efficiency, we aim to not only
provide exceptional service to our clients but also foster a
culture of innovation and continuous improvement within our
organization. Through this department, we will create a smooth and
seamless experience for our artists and labels, driving success in
an ever-changing industry landscape.”
Before joining Cinq Music, Diana launched her own branding and
management company, Schweinbeck, LLC, where she offered branding
and management services to new artists.
About Cinq MusicCinq Music is a
technology-driven music distributor, record label, and publisher
with offices in Los Angeles, New York, Nashville, Bogota, Medellin,
Seoul, Minsk, and Colombo. Cinq’s prominent repertoire has won
Grammy awards and dozens of Gold and Platinum RIAA certifications,
and has held numerous number one chart positions across a variety
of Billboard charts. Its impressive roster includes culturally
significant artists in Latin Music such as Anuel AA, Arc Angel, Bad
Bunny, Daddy Yankee, Fuerza Regida, and Natanael Cano, as well as
English language Pop and Hip-Hop icons such as Jason Derulo, Sean
Kingston, T.I., and many more. Cinq Music is a division of
GoDigital Media Group, a multinational conglomerate founded in 2006
by Jason Peterson, with a mission to connect consumers to joy
through content, community, and commerce. For more information,
visit www.cinqmusic.com.
Media ContactDean
FiskGoDigital@FinnPartners.com