Extending its partnership with
Warner Bros. Discovery
Global Consumer Products (WBDGCP),
MGA
Entertainment (MGA), one of the largest and fastest
growing privately held toy and entertainment companies in the
world, announced today new collections coming soon from its
globally popular mini collectible brand,
MGA’s
Miniverse™. The new lines are inspired by some of the
most popular films from Warner Bros. Discovery, adding to the
existing portfolio of licensed products with WBDGCP. Most recent
lines included collectibles inspired by Elf and
Wonka, with the newest inspired by the beloved film
series Harry Potter™ and fan-favorite The Lord of
the Rings™, both launching July 21, 2024.
“MGA is proud to announce that the global
sensation, MGA’s Miniverse Make It Mini, will now feature all new
collector lines as we extend our partnership with Warner Bros.
Discovery Global Consumer Products – and just in time for the
holiday gifting season,” said Isaac Larian, Founder and CEO, MGA
Entertainment. “Miniature lovers, collectors, pop culture
enthusiasts, and fans of Harry Potter and The Lord
of the Rings will love to create and display these new
additions to their collections. And just keep watching, as there is
a lot more to come.”
Wands at the ready! Catering to the fandom
culture, MGA’s Miniverse Make It Mini Potions is a collection of
hyper-realistic, mini replicas of popular items and artifacts from
the beloved Harry Potter films. For series one of the
ongoing Harry Potter collection, fans will open the
mystery ball-shaped capsules to discover wizarding world™-inspired
contents to create potions that can be cured in UV or daylight for
permanent display. Made for all witches, wizards and Muggles alike,
the collection is designed for kidults who foster their childhood
nostalgia via merch or entertainment and comes in 15 different
styles to collect, including 12 core styles and three rare,
limited-edition chase items. Popular potions
include Polyjuice, Wolfsbane, and more. House points to
whoever can make the most innovative Miniverse potions remix!
But it doesn’t stop there. Fans of Middle-earth
will also be able to enjoy mystery ball-shaped capsules that
include The Lord of the Rings-inspired minis to make. Unwrap
the mystery ball-shaped capsule to find The Lord of the
Rings-themed ingredients to craft your own miniature replica armory
featured in the films. These hyper-realistic and detailed minis are
created then cured with UV or daylight for permanent display and
come in 15 styles to collect.
The brand’s first-ever licensed partnership
with WBDGCP included a rare Elf collectible
within its Make It Mini Food Holiday Theme collection,
launched in November 2023. An instant viral hit across social
media, movie buffs, and avid foodies alike celebrated the 20th
anniversary of Elf to create their own mini replica of
the iconic Buddy the Elf Candy Spaghetti at home. Next, MGA’s
Miniverse scaled down the iconic Wonka Bar, a rare chase
collectible in the MGA’s Miniverse Make It Mini Food Diner
Spring collection that launched in January
2024, after the theatrical release
of Wonka. Both limited-edition, hard to find
capsules sold out in record time across all retailers.
Beyond the newest Make It Mini launches inspired
by Harry Potter and The Lord of the Rings, several
other line extensions are being added to the brand’s portfolio this
fall. These include new series of Make It Mini Foods™ Diner and
Café, and Lifestyle™ editions and the new Make It Mini Spa™ and
Make It Mini Happy Hour™ lines. Fans got a sneak peek of the
new Harry Potter collection and other new series at
VidCon Anaheim 2024 this past weekend.
All MGA’s Miniverse lines are available at major
retailers globally including Amazon, Walmart, Target, Smyths, and
MGA Shop. Visit the MGA’s Miniverse website for more
on the entire MGA’s Miniverse and keep up on news by following
MGA’s Miniverse on Instagram and TikTok.
###
About MGA EntertainmentMGA
Entertainment is one of the largest and fastest growing
privately held toy and entertainment companies in the world, known
for its commitment to creativity, quality, and innovation.
Headquartered in Los Angeles with offices globally, the company
creates innovative, proprietary, and licensed consumer products and
entertainment properties, including toys, games, dolls, apparel,
consumer electronics, home décor, stationery, sporting goods,
movies, and television series. The MGA family includes
award-winning brands such as L.O.L. Surprise!™, Little
Tikes®, Rainbow High™, Bratz®, MGA’s
Miniverse™, Fluffie Stuffiez™, Na! Na! Na!
Surprise™, BABY born®, and Zapf Creation®. For more
information, please visit us at www.mgae.com or check us out
at LinkedIn, Threads, Instagram and Facebook.
About Warner Bros. Discovery Global Consumer
Products Warner Bros. Discovery Global Themed
Entertainment (WBDGTE), part of Warner Bros. Discovery’s Revenue
& Strategy division, is a worldwide leader in the creation,
development, and licensing of location-based entertainment, live
events, exhibits, and theme park experiences based on the biggest
franchises, stories and characters from Warner Bros.’ film,
television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network and more. WBDGTE is home to the groundbreaking
locations of The Wizarding World of Harry Potter at Universal theme
parks around the world, Warner Bros. World Abu Dhabi, The WB Abu
Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and
countless other experiences inspired by Harry Potter, DC, Looney
Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. With
best-in-class partners, WBDGTE allows fans around the world to
physically immerse themselves inside their favorite brands and
franchises.
All characters and elements © & ™ Warner Bros.
Entertainment Inc. Publishing Rights © JKR. (s24)© New Line
Productions, Inc. All rights reserved. THE LORD OF THE RINGS and
the names of the characters, items, events and places therein are ™
of Middle-earth Enterprises, LLC under license to New Line
Productions, Inc. (s24)ELF and all related characters and elements
© & ™ New Line Productions, Inc. (s24)WONKA and all related
characters and elements © and ™ Warner Bros. Entertainment Inc.
(s24)
- MGA’s Miniverse Make It Mini Potions is a collection of
hyper-realistic, mini replicas of popular items and artifacts from
the beloved Harry Potter films. For series one of the
ongoing Harry Potter collection, fans will open the
mystery ba
- MGA’s Miniverse Make It Mini Potions is a collection of
hyper-realistic, mini replicas of popular items and artifacts from
the beloved Harry Potter films. For series one of the
ongoing Harry Potter collection, fans will open the
mystery ba
Amanda Magalski
FINN Partners for MGA Entertainment
mga@finnpartners.com
Lindsay Kiesel
Warner Bros. Discovery Global Consumer Products
Lindsay.Kiesel@wbd.com