Kalsec Partners with Thimus with the Launch of T-Box by Thimus
July 09 2024 - 6:00AM
Natural food and beverage ingredients supplier Kalsec Inc
alongside global leader in sensory neuroscience product development
Thimus are pleased to announce the launch of their innovative
platform T-Box by Thimus at the premier of the new House of Humans
facility located at Bronland 10D1, 6708 WH, Wageningen,
Netherlands. The facility—located at Wageningen University &
Research—will be one of many new global locations offering access
to advanced sensory neuroscience for stakeholders’ research,
product development, reformulation, and testing needs.
Designed to consider how human emotion and
cultural expectations affect food experiences, T-Box by Thimus is
an electromagnetic sensory headset that receives signals from the
brain caused by sensory reactions to food. The data is then
collected and monitored on the electronic device connected to
T-Box.
“Our goal with T-Box is to understand the
cultural, social and physical implications that affect the way we
respond to food,” said Maria Tzoumaki, Director of Discovery and
Open Innovation at Kalsec Global.
T-Box will be especially pertinent for product
development initiatives and will assist in increasing food security
and decreasing food waste by identifying both positive and negative
reactions to food experiences. “As the global population continues
to surge, it is now more important than ever to advance our food
applications and systems to fit the growing needs of our world,”
continued Tzoumaki.
Kalsec and Thimus’ partnership was forged in
response to Kalsec’s growing desire to increase its business
collaborations, specifically with organizations prioritizing the
advancement of food technology and applications.
“The state of mind at the House of Humans
facility in Wageningen is to work together, grow together and learn
together,” said Tzoumaki. “Our goal is to use our collaborative and
innovative spirit to lead more disruptive achievements and open
doors for Kalsec to forge more business partnerships in the
future.”
Kalsec will be offering T-Box by Thimus to its
customer base while also supporting Thimus’ effort to expand the
platform’s usage, particularly at future House of Humans locations.
Licenses and services will be made available, catering to any size
of organization.
For more information on Kalsec, visit
www.kalsec.com. For more information on Thimus, visit
www.thimus.com.
About KalsecKalsec® Inc
provides innovative taste and sensory, natural food protection,
natural colors, and advanced hops solutions to the food and
beverage industries. We capture the best nature has to offer and
utilize over 60 years of experience and industry leading innovation
to make food and beverage products look better, taste better and
last longer. Family owned and headquartered in Kalamazoo, Michigan
since 1958, Kalsec has regional offices, laboratories and sales
teams in North America, Europe and Asia. As a certified B Corp,
Kalsec makes ethical and sustainable decisions that serve our
customers, employees, communities, and the environment. We are
proud to be using our business as a force for good.
About ThimusThimus is a unique,
neuroscience-based company serving the food and beverage industry
worldwide with its scalable and uniquely portable T-Box
platform.The result of five years of investment, the T-Box
represents the solution every player involved in product
development and reformulation would dream of: an easy-to-use,
scalable tool that can be easily added to traditional evaluation
panels, transforming traditional sensory analysis in a supercharged
sensory neuroscience experience that can provide objective,
repeatable measures of the emotional and cognitive response to
food.Thanks to the uniqueness of this market-validated technology,
Thimus has been featured on Netflix and several media outlets,
including the Wall Street Journal and Italy’s public television
(RAI).Today, aside from the main licensing and service activities
in Europe and North America, Thimus is also part of research groups
and active in academic teaching at Bologna Business School,
Catholic University of Milan and others.
Kalsec ContactsKate
Komarzec616-233-0500kkomarzec@lambert.com
Thimus ContactsMario
Ubiali+393391515792Email m.ubiali@thimus.com
A video accompanying this announcement is
available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a632700d-ac42-488f-964e-2a16e91db56c
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