The 22nd China Harbin International Beer Festival Opens
July 08 2024 - 5:32AM
The 22nd China Harbin International Beer Festival Opens
On July 6th, the 22nd China Harbin International Beer Festival
officially opened. As the "Capital of Chinese Beer", Harbin
extends a sincere invitation to guests from all over the world.
As an essential part of the "Charming Harbin
Summer" cultural tourism and fashion event, the Harbin
International Beer Festival, which is organized by the Department
of Culture and Tourism of Heilongjiang Province, has become an
important platform for Harbin to show its urban vitality and
cultural connotation.
This year's beer festival is held in the main area
of Harbin Ice and Snow World, covering a total area of 300,000
square meters. It showcases over a thousand types of beer from more
than 30 brands from over ten countries, including China, Germany,
the United States, etc.
This year witnessed various formats such as beer
tents, beer gardens, eco-camping areas, RV gathering spots, food
streets, Zhilegu amusement parks, and national trend
animation exhibition areas, this festival is the largest in
terms of venue size, the richest in beer varieties, and the most
diverse in formats.
On the opening day of the beer festival, Harbin
issued "A Letter to the Citizens of Harbin: Welcome Guests from All
Over the World with Refreshing Hospitality -- Enjoy the
Charming Summer in Harbin," inviting friends from both home and
abroad to join in the enchanting summer in Harbin and share the
charm of "Erbin" in the summer.
The Guinness World Records official presented a
certificate for the title of "World's Largest Indoor Ice and Snow
Theme Park" to Harbin Ice and Snow World Co., Ltd. at the opening
ceremony. The Ice and Snow Mini World (Indoor Ice and Snow
Pavilion), which holds the Guinness World Record title of "Largest
Indoor Ice and Snow Theme Park," is an immersive ice and snow light
and shadow interactive experience pavilion. It adopts the most
advanced international ice and snow sculpture concepts, techniques,
and craftsmanship, establishing nine major themed zones and 13
experience projects for tourists to explore the mysteries of ice
and snow and feel its charm.
"Charming Harbin Summer" is a tourism brand of the
city of Harbin. With the goal of building a cultural city,
"Charming Harbin Summer" focuses on the "Music Season," "Summer
Retreat Season," "Health and Wellness Season," and "Travel
Photography Season." Themed "Traveling in Heilongjiang in the Year
of the Dragon: Discovering the Scenery of Ice City Summer," it
relies on seven major activity sections: "Erbin's Joyful Vibrancy,
Cool Summer Nights, Magnificent Performances, Companionable
Evenings, New Fashion Trends, Patriotism and Family Values, and
International Flair." By fully integrating Harbin's cultural
tourism resources, it aims to create an internationally integrated,
interactive, and entertaining "Charming Harbin Summer" city
brand.
Source: The Department of Culture and Tourism
of Heilongjiang Province