- Peanuts, almonds and walnuts are consumed the most among Gen
Z in Latin America
- 96% snack between meals, yogurt, dairy products, and fresh
fruits being common choices
- Taste and health benefits are the primary drivers for
consuming nuts and dried fruits
- INC's NutTunes campaign set to encourage nut and dried fruit
consumption through Spotify
BARCELONA,
Spain, July 4, 2024 /PRNewswire/ -- The
International Nut and Dried Fruit Council (INC), conducted an
extensive study on Latin America's
Gen Z dietary preferences, focusing on their consumption of nuts
and dried fruits.
Generation Z prioritizes foods offering essential
nutrients, plant-based protein, energy, vitamins, and fiber. The
study showed that nuts and dried fruits are valued by Gen Z for
their health benefits, including digestive health, heart health,
and immune system support. Despite these benefits, Gen Z's
consumption of nuts and dried fruits shows room for growth.
The study surveyed 2000 respondents across
Argentina, Brazil, Chile, and Mexico, revealing high awareness of nuts,
especially peanuts (99%), almonds (97%), and walnuts (94%). Dried
fruits like raisins (96%) and prunes (88%) are also well-known but
less so.
Although there are slight nuances across
countries, peanuts, almonds, and walnuts are the most consumed nuts
by Gen Z followed by cashews, hazelnuts and pistachios. While
raisins, dried cranberries, and prunes lead in dried fruits. Many
respondents cited taste, price, and lack of information as barriers
to regular consumption. Known as the "snacking generation," 96% of
Gen Z reported snacking between meals, preferring yogurt, dairy
products, and fresh fruits. Nuts and dried fruits are popular but
rank lower in preference.
To boost the appeal of nuts and dried fruits, INC
recommends focusing on their uses and health benefits in marketing
campaigns. To capture the attention of the target audience, INC has
launched NutTunes, a series of captivating videos featuring 3D
animation and AI technology. In these videos, nuts and dried fruits
come to life and sing about their health benefits. The campaign
will be promoted on social media, with tailored content for each
market. Additionally, "The NutTunes" playlist is available on
Spotify, providing an engaging way to connect with the
audeince.
Understanding Gen Z's preferences and attitudes
is essential for businesses. By addressing barriers and emphasizing
consumption drivers, INC aims to support healthier dietary choices
through nut and dried fruit consumption among Gen Z in Latin America.
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https://mma.prnewswire.com/media/2451959/Nut_Tunes.jpg
Logo -
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