NUMERATOR LAUNCHES PORTFOLIO INSIGHTS AND NUMERATOR DASHBOARDS IN CANADA
July 03 2024 - 9:00AM
Numerator, a data and tech company serving the market research
space, has launched Numerator Portfolio Insights and Numerator
Dashboards to the Canadian market to provide more insights and
flexibility unlocked by its recently completed purchase panel
expansion. Portfolio Insights is designed to help manufacturers
understand brand performance and growth opportunities based on how
consumers enter into their portfolio of brands and evolve across
products over time. Numerator Dashboards is a business intelligence
solution that helps all levels of an organization easily access and
monitor panel metrics on demand.
“We strive to provide our clients not only with the most robust
and advanced insights, but also the most user-friendly experience
that makes it easy to democratize consumer panel data throughout
their entire organizations,” said Shalin Shah, VP Product,
Numerator. “Portfolio Insights brings advanced reporting that helps
brands think about the consumers’ relationships with all their
brands. Dashboards provide quick insights into the state of brands
and categories, allowing decision makers to quickly identify trends
and implement strategies to take advantage of what, where, when,
and how consumers buy their products.”
Portfolio Insights is also designed to provide early indicators
of brand performance. This includes identifying emerging trends
(through a Brand Radar feature). It also provides a rapid read on
portfolio performance through consolidated dashboards and
scorecards.
Key analysis and reporting capabilities include:
- Point of Entry (what happens before, during and after
the initial entry into a category or brand)
- Portfolio Engagement (how new and existing buyers
navigate across a brand’s portfolio)
- Portfolio Optimizer (which products or brands are
attracting new households into a portfolio)
- Brand Radar (which competitive products are experiencing
unexpected growth or decline)
Numerator Dashboards provides visual snapshots with filterable
charts and tables that make it simple for both day-to-day users and
executives to reference consumer panel metrics and understand them
over time. Data available in Numerator Dashboards
includes:
- Purchase data metrics (e.g., Household Penetration, Buy
Rate, Purchase Cycle, etc.)
- Trended data for four years (filterable by various
lookback windows)
- Consumer demographics (e.g., Generation, Ethnicity,
Income Level, etc.)
- Product hierarchy levels (Major Category, Manufacturer,
Parent Brand; customization available)
- Store hierarchy levels (Channel, Retailer, Banner;
customization available)
About Numerator:
Numerator is a data and tech company bringing speed and scale to
market research. Numerator blends first-party data from over
1 million US households with advanced technology to provide
360-degree consumer understanding for the market research industry
that has been slow to change. Headquartered in Chicago, IL,
Numerator has 2,000 employees worldwide; 80 of the top 100 CPG
brands’ manufacturers are Numerator clients.
Bob Richter
Numerator
212-802-8588
press@numerator.com