G FUEL's Neopets Inspired Flavor Launches on
National Slushie Day, July 11,
2024
NEW
YORK, July 2, 2024 /PRNewswire/ -- G
FUEL, the leading energy drink formula for gamers and creators
alike, and Neopets, the immersive, online virtual pet game,
are thrilled to announce a new collaboration in celebration of
Neopets' 25th Anniversary. Fans can join the waitlist now, with the
flavor officially launching on July 11,
2024, coinciding with National Slushie
Day.
G FUEL's latest limited-edition flavor, Great Golden
Slushie, offers a zero-sugar mix of juicy kiwi orange taste
with a golden berry profile. Inspired by classic Neopets items,
this adorable collection honors the enduring appeal of Neopets and
its significance in gaming history, transporting fans back to the
whimsical world of Neopia with energy and focus for their
adventures.
The Great Golden Slushie Collector's Box, priced at $39.99, includes a 40-serving Energy tub, an
exclusive 24-ounce shaker cup, a sticker, and access to a "virtual
prize code" for an in-game item on Neopets.com. Additionally,
40-serving solo tubs are available for $35.99. G FUEL Energy Formula is zero sugar and
loaded with antioxidants from 18 different fruit extracts. Each
serving has only 15 calories and contains 140 mg of
caffeine.
This is the second collaboration between G FUEL and Neopets,
following the release of three limited-time flavors at San Diego
Comic-Con in 2023. With the new formula, G FUEL honors the enduring
appeal of Neopets and its significant place in gaming history,
evoking nostalgic memories of virtual adventures between gamers and
their Neopets.
"We're proud to renew our collaboration with Neopets and
celebrate the game's 25-year anniversary," said G FUEL CEO
Bryan Crowley. "It's an amazing
milestone for the Neopets team, and I know the Great Golden Slushie
will excite and energize fans as they adventure through Neopia.
Neopets' staying power is a testament to its vibrant community, a
passionate gaming audience that we're always eager to engage with
resonant products that speak to their interests."
"We're thrilled to collaborate with G FUEL again to celebrate
our 25th Anniversary," said Dominic
Law, CEO, World of Neopia, Inc. "This refreshing,
energy-packed flavor is an amazing way to celebrate the
quarter-century journey we've taken with our fans and their amazing
Neopets!"
The deal was brokered by New
York's Carlin West Agency.
Neopets is counting down to its 25th anniversary with a number
of events and limited-time offerings, all culminating this
November. Since launching in 1999, Neopets has cemented itself as
one of the most recognizable and beloved online games. With 55
different Neopets for fans to adopt and care for, players can
complete mini-games, collect virtual prizes, and explore the world
of Neopia.
Fans can sign up now to join the waitlist for the release of The
Great Golden Slushie at GFUEL.com or on their social channels on X,
Instagram, or Facebook. The full line of products will be available
on July 11,
2024.
About G FUEL
G FUEL is a game-changing, performance-driven alternative to
standard energy and hydration products. Founded in 2012, G FUEL
boasts an expansive, Zero Sugar product lineup that includes its
signature Energy Formula in powder tub, stick packs and
ready-to-drink cans, a powdered Energy + Protein Formula
and powdered Hydration Formula. G FUEL maintains the
industry's largest and most passionate community of fans, with a
global social media footprint of over 500 million followers and
product distribution to over 125 countries. Thanks to its years of
proven success and resonance in gaming and entertainment, G FUEL
has forged iconic partnerships with pop culture creators,
professional athletes, major game publishers and
internationally-recognized entertainment
studios.
Join the movement today at GFUEL.com and follow us on
social media @GFuelEnergy.
About Neopets
Neopets is an immersive, online virtual pet game in which players
can adopt, customize, and interact with Neopets in the vast world
of Neopia. Known for its multi-generational, passionate community,
Neopets offers players a vast world of storytelling, collecting,
pet care, and exciting social gaming experiences. Since its launch
in 1999, Neopets has galvanized unique adventures, games, stories,
and challenges for over 150 million players worldwide.
About CWA/Carlin West Agency
CWA (Carlin West Agency LLC.) is a leading brand building and
merchandise licensing company representing licensing rights to
children's/pop culture entertainment brands such as Neopets, Winx
Club, Hatsune Miku, Pet Rock and
others. CWA is based in New York
City. For more information, please visit
www.carlinwestagency.com.
Follow us at:
Facebook: @Neopets
Instagram: @NeopetsOfficialAccount
Twitter: @Neopets
TikTok: @OfficialNeopets
Media Contact
The Story Mob | gfuelpr@thestorymob.com
Distribution and Wholesale Contact
David Luks |
dluks@gfuel.com
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