Johnsonville Kicks Off
#KeepTheInternetJuicy Movement To Make The Internet A
More Positive Place With Launch Video Featuring Global Basketball
Star Giannis Antetokounmpo, Actor Brian
Baumgartner, Comedian/Actor Lil Rel
Howery, and Actor Tia
Mowry
New Data From "Johnsonville's National
Temperature Check" Survey, Conducted By The Harris Poll, Reveals
89% Of Americans Wish Social Media Was Less Negative; 92% Agree
That Seeing One Positive Act Inspires Another
SHEBOYGAN FALLS, Wis., June 27,
2024 /PRNewswire/ -- Johnsonville, the No. 1
national sausage brand, is attempting to fix the internet. Stemming
from its national campaign "Keep It Juicy," Johnsonville has
launched #KeepTheInternetJuicy, a new effort that will
attempt to tilt social media algorithms toward amplifying human
kindness and inspiring stories on the internet.
#KeepTheInternetJuicy officially launched on National Positive
Media Day, June 22, and will run
through World Kindness Day on Nov.
13. This new initiative also launches with a new video,
released today, featuring global basketball star Giannis
Antetokounmpo, actor Brian
Baumgartner, comedian/actor Lil Rel
Howery, and actor Tia Mowry,
which you can view HERE.
#KeepTheInternetJuicy is backed by data found through
"Johnsonville's National Temperature Check," a national survey
conducted by The Harris Poll that aims to uncover topics Americans
agree on. One overwhelming data point showed that a huge majority
(89%) of adult Americans wish social media was less negative.
During a particularly divisive year, social media seems to be
trending towards prioritizing content that will garner the most
rage and reaction. But 92% of Americans also agree seeing people do
positive things for one another makes them want to do positive
things for someone else, and #KeepTheInternetJuicy will aim to help
kickstart that momentum online.
"A huge majority of Americans wish social media was more
positive. Certainly, some of the negativity and conflict we see in
our feeds deserves our attention because it's important, but it
seems Americans agree the content we're fed can make the world feel
more negative than it really is," said Jamie Schmelzer, Senior Director of Marketing,
Johnsonville. "#KeepTheInternetJuicy is about giving stories of
human kindness their rightful share of the online spotlight because
they inspire more human kindness. We are going to use some
advertising money to help, but obviously a sausage company can't
fix the internet alone. We're asking for lots of help."
With #KeepTheInternetJuicy, Johnsonville will collaborate with
celebrities, influencers and other brands to seek out and boost
positive content to ensure it gets its fair share of our newsfeeds
and invites social media users to join in on the action using the
hashtag #KeepTheInternetJuicy. The effort also launched with a
full-page New York Times on
June 21. Johnsonville has secured
partnerships with social media profiles and personalities like The
Good News Movement and Jimmy Darts. Both are helping spread
#KeepTheInternetJuicy positive across the internet. Manufacturer of
outdoor fire pits and torches, the TIKI Brand, will also boost
content from their social media channels, with additional brand
collaborators to be announced later. Johnsonville is also
partnering with Summerfest Music Festival in Milwaukee, Wis. to reward those who are
"Keeping It Juicy" in real life.
Johnsonville has revealed new data from the second edition of
its National Temperature Check, conducted by The Harris Poll, with
key findings including:
There's a Lot of Negativity On Social Media – Americans Agree
They'd Like to See Less of
It
- Negative acts continue to increasingly permeate social media
and gain clicks. But Americans are more inclined toward kindness
than our news feeds may lead us to believe.
- Things Americans would like to see less of? 88% agree that
fighting fans spoil the fun at sporting events.
- 86% don't think that parents fighting at youth sports events
sets a good example for kids.
- 89% disagreed that it doesn't bother them when people yell at
restaurant staff.
- 81% of Americans disagreed that trolling people online is a
good use of time, and 92% agreed that it is wrong to make people
angry on purpose for fun.
Positivity and Good Deeds Are Contagious
- The survey also found that positivity is contagious – Americans
are inspired by good deeds and kindness. An overwhelming majority
of Americans (95%) agree on the importance of being kind in person
and online, with 88% of Americans feeling better about the world
when they encounter positive news or events online.
- 93% of Americans agree that people who help others in moments
of crisis inspire them and *92% of Americans say seeing people do
good things for one another makes them want to do good things for
someone else.
- Doing something nice for someone else not only makes you feel
good, but others also. 93% of Americans agree that strangers being
unexpectedly kind makes their day* – it's what Johnsonville would
call "Keeping It Juicy" behavior.
#KeepTheInternetJuicy is part of Johnsonville's recently
launched national campaign "Keep It Juicy," which set out to remind
Americans that despite divisive times, it's important to take a
break, turn down the temperature, keep it together and keep it
juicy.
To join in on the movement, Johnsonville is encouraging
Americans to join them to help spread more positive content online
with #KeepTheInternetJuicy. People can keep up with the campaign by
following Johnsonville on Instagram, @Johnsonville, or by visiting
www.keeptheinternetjuicy.com.
Johnsonville's National Temperature Check Research
Methodology:
The research was conducted online in
the United States by The Harris
Poll on behalf of Johnsonville. The second edition was among 2,085
U.S. adults ages 18+ and was conducted May
21st, through 23rd, 2024. The first edition was among 2,060
U.S. adults ages 18+ and was conducted February 29th, through March 4th, 2024.
Data is weighted where necessary by age, gender,
race/ethnicity, region, education, marital status, household size,
and household income to bring them in line with their actual
proportions in the population.
Respondents for this survey were selected from among those
who have agreed to participate in The Harris Poll surveys. The
sampling precision of Harris online polls is measured by using a
Bayesian credible interval. For this study, the sample data
is accurate to within ± 2.5 percentage points using a 95%
confidence level. This credible interval will be wider among
subsets of the surveyed population of interest.
All sample surveys and polls, whether they
use probability sampling or not, are subject to other multiple
sources of error which are most often not possible to quantify or
estimate, including, but not limited to coverage error, error
associated with nonresponse, error associated with question wording
and response options, and post-survey weighting and
adjustments.
About Johnsonville, LLC
Wisconsin-based Johnsonville is the No. 1
national sausage brand, selling and serving more than 80 different
varieties of sausage across 40+ countries and in more than 75 U.S.
professional, semi-pro and college sports stadiums. Founded in
1945, Johnsonville remains a family-owned company of obsessed
sausage-makers that employs and develops approximately 3,500
members globally.
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SOURCE Johnsonville