Stackline and Amazon Launch Groundbreaking Multi-Retailer Attribution Solution, Allowing Brands to See the Sales Impact of Their Retail Media Investment Across All Retailers and Channels
June 17 2024 - 3:29PM
Business Wire
One case study involving a large multinational grocery company
showed a $10 million Thursday Night Football campaign delivered $63
million in additional sales across non-Amazon retailers, such as
Walmart, Target, Kroger, and other retailers.
In partnership with Amazon, Stackline, the leading AI-enabled
retail intelligence and activation platform, has launched a
leading-edge Multi-Retailer Attribution solution. This new offering
redefines how brands measure the sales impact of their advertising
across multiple retailers – online and brick-and-mortar –
addressing long-standing challenges in the industry.
The digital advertising landscape has grown increasingly
complex, with brands demanding more precise data to allocate and
optimize their marketing budgets. Historically, retailer
attribution models have focused on a single retailer's performance.
Brand leaders have not been privy to the impact of their media
spend on other retailers or channels.
This consumer behavior results in incomplete ROI calculations,
as purchases are influenced by Amazon ads, but the final
transaction happens on other retailers' physical stores or
websites. Historically, if a consumer engaged with an ad on Amazon
but purchased from Walmart, Target, or Kroger, the brand was unable
to measure the full impact of that campaign across retailers.
Stackline Multi-Retailer Attribution combines proprietary
audience technology and Amazon Marketing Cloud to allow brands to
finally quantify all consumer purchases driven by their Amazon
advertising investments across all major retailers. This innovative
approach captures a comprehensive view by measuring consumer
purchases across retailers and channels at the individual products
level – and then connecting that behavior back to shoppers who
engaged with your Amazon paid search, DSP, or other media
campaigns.
Using this technology, a prominent multinational grocery client
surfaced remarkable success with their Thursday Night Football
advertising campaign. The client aired commercials across four of
their leading brands throughout the football season, investing
nearly $10 million in dynamic and engaging ads.
The commercials generated ad-attributed sales that extended far
beyond Amazon. By leveraging advanced data analytics in an AMC
Cleanroom with Stackline Multi-Retailer Attribution, Stackline
measured the sales from viewers who saw the ads and subsequently
purchased products at major retailers, including Walmart, Kroger,
and Target, both online and in-store.
The analysis revealed that viewers who saw the ads contributed
an additional $63 million in sales from other retail partners. This
success story exemplifies the power of targeted advertising and
innovative data integration in driving significant sales growth for
all retail partners.
"Today's announcement marks a significant milestone in the
evolution of digital advertising analytics," said Michael Lagoni,
CEO of Stackline. "By partnering with Amazon, we offer our clients
a unified view of their customers' journeys, transcending
traditional single-retailer limitations. This new capability
enables brands to allocate their advertising budgets more
effectively and maximize their marketing ROI."
Key features of the Multi-Retailer Attribution solution
include:
Omnichannel Measurement: Integration of Stackline's
Shopper OS data with Amazon Marketing Cloud provides a holistic
view of sales attribution across multiple retailers.
Actionable Insights: Detailed analytics help brands
understand consumer behaviors and optimize advertising strategies
across various channels.
Advanced Targeting & Personalized Messaging: The
solution will enable brands to enhance ad efficiency and engagement
through customized audience targeting and messaging.
"Stackline's technology and Amazon's data capabilities together
empower brands to see not only the direct effects of their
advertising on Amazon but also the broader influence on offline and
online sales across the entire retail ecosystem," added Mitch
Keidan, Co-founder and Head of Product at Stackline.
For more information about Stackline’s Multi-Retailer
Attribution, please visit www.stackline.com.
About Stackline
On a mission to fuel the future of commerce by bringing brands
and customers closer together, Stackline is the leading AI-enabled
retail intelligence and activation platform for the world's most
innovative brands. Business leaders, product innovators,
performance marketers, and financial firms trust Stackline as the
single source of commerce truth. Fueled by proprietary neural
networks and deep learning systems, Stackline's market insights,
revenue metrics, behavioral data, and autonomous functionality
create the actions that determine success or failure.
Founded in 2014 in Seattle, Stackline employs over 250 connected
commerce professionals creating value for 7,000 global brands.
For additional information visit www.stackline.com or contact
media@stackline.com
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