Five innovative reformulated blends and fresh fruit flavors
combine for a great smooth new taste. "2 Cups to Goodness" campaign
brings green tea to Gen Z tea drinkers and shines the spotlight on
two cups of green tea a day as an easy way to help support health
daily and as a top source of flavonoids in the diet - naturally
occurring bioactives found in tea, vegetables and fruit.
HOBOKEN,
N.J., May 21, 2024 /PRNewswire-PRWeb/ -- Lipton,
the #1 tea brand in the United
States, is renovating its green tea portfolio range
featuring five new varieties of reformulated blends and fresh fruit
flavors. Setting a new benchmark for great, smooth taste with the
innovative line, the delicious palette of flavors includes
Signature Blend, Decaf, Lemon, Peach, and Honey Ginger, which began rolling out at
major U.S. retailers and e-commerce in May.
"With reformulated blends and refreshing fruit flavors, I'm
thrilled for tea drinkers to experience Lipton's great tasting
green tea innovations that also support well-being," said
Racquel Harris Mason, president,
North America LIPTON Teas and Infusions. "We've developed a '2 Cups
to Goodness' mantra, where incorporating two cups of Lipton Green Tea into your daily routine is a
great tasting way to get flavonoids in your diet, the natural
bioactives in tea that can help support your health."
Drinking two cups of Lipton Green
Tea every day can help support health and well-being. In
fact, two cups of green tea offer the same amount of flavonoids as
20 pounds of cooked broccoli. Flavonoids are naturally occurring
bioactives (or plant compounds) found in tea. While flavonoids are
found in many plant-based foods, like fruits and dark green
veggies, tea is one of the top sources in the diet, making it a
convenient way to help support health. 1,2,3,4,5
The Lipton Green Teas launch is supported by its "2 Cups to
Goodness" campaign, aimed at delivering the good news of supporting
everyday healthy living with a new taste to a new generation of tea
drinkers. Lipton is investing in a global and U.S. full-integrated
Green Tea campaign, running for 36 weeks. Significant investment is
being made to leverage high-impact awareness media opportunities
and cultural, health and wellness leaders and partnerships.
Tailored for a growing Gen Z consumer base, the curated digital
content includes media partnerships with Spotify, PureWow and more,
consumer advocacy, influencer activations and large-scale brand
events including:
- An exclusive global influencer activation on May 29-30 in Los
Angeles featuring daytime panels, and workout classes, with
high-profile influencers including DJ Paris Hilton
- Lipton Green Tea is the official
tea partner at Her Conference on June
22 in New York City
- Key sponsor at Dear Media's second annual IRL podcast event on
May 4 in Austin
These great-tasting new Lipton Green Teas are available at major
U.S. retailers and e-commerce providers now:
- Signature Blend Green Tea: A smooth, refreshing medley of green
tea and jasmine, brimming with approximately 100mg of flavonoids
per serving. Available in 40-count tea bags.
- Decaffeinated Green Tea: Delicately crafted with decaf green
tea leaves, offering around 50mg of flavonoids per serving for a
guilt-free indulgence any time of the day. Available in 40-count
tea bags.
- Peach Green Tea: Infusing the essence of ripe peaches with
green tea, this variety promises a juicy burst of flavor and about
75 mg of flavonoids per serving. Available in 20-count tea
bags.
- Lemon Green Tea: The zest of vibrant lemon harmoniously blends
with green tea, delivering a citrusy delight alongside about 75 mg
of flavonoids per serving. Available in 20 count-tea bags.
- Honey Ginger Green Tea:
Experience the sublime pairing of ginger and honey with green tea,
providing a zesty flavor profile with about 75 mg of flavonoids per
serving. Available in 20-count tea bags.
For more information about Lipton's new Green Tea varieties and
the "2 Cups to Goodness" campaign, visit www.lipton.com or follow
us on Instagram @Liptonusa.
References:
1. Greyling, A.; Ras, R.T.; Zock, P.L.; Lorenz, M.;
Hopman, M.T.; Thijssen, D.H.J.; Draijer, R. The effect of black tea
on blood pressure: A systematic review with meta-analysis of
randomized controlled trials. PLoS ONE 2014, 9, e103247
2. Kim, K.; Vance, T.M.; Chun, O.K. Greater flavonoid
intake is associated with improved CVD risk factors in US adults.
Br. J. Nutr. 2016, 115, 1481–1488 © 2020 Unilever
3. McKay, D.L.; Blumberg, J.B. The role of tea in
human health: An Update. J. Am. Coll. Nutr. 2002, 21, 1–13.
4. Abby Keller &
Taylor C. Wallace (2021) Tea intake
and cardiovascular disease: an umbrella review, Annals of Medicine,
53:1, 929-944, DOI: 10.1080/07853890.2021.1933164.
5. Vieux F, Maillot M, Rehm CD, Drewnowski A.
Flavonoid Intakes in the US Diet Are Linked to Higher Socioeconomic
Status and to Tea Consumption: Analyses of NHANES 2011-16 Data. J
Nutr. 2020 Aug
1;150(8):2147-2155.doi: 10.101093/jn/nxaa145.
PMID:32470977.
About Lipton
Since 1880, nature has been our tea factory. Every cup of Lipton
tea is grown using rain, wind and sunshine to give you our
signature rich taste and aroma. What's more, we believe that every
cup of our tea should not only help brighten your day but help
brighten the future of all tea farmers and their families and of
course, our planet. Healthy habits start small and can be simple:
by drinking 2 cups of Lipton Green
Tea every day, you can help support your health, too.
About LIPTON Teas and Infusions
LIPTON Teas and Infusions is the world's largest tea business,
with world-class brands that are household names such as Lipton,
Pukka, TAZO, T2 and PG Tips. With production sites in four
continents and a presence in more than 100 countries, LIPTON Teas
and Infusions' products are enjoyed by hundreds of millions of
consumers around the world each day. As an independent company
since July 2022, LIPTON Teas and
Infusions is united in one purpose: creating value for all with
every sip, from plant to cup. www.liptonteas.com
Media Contact
Julie Lawless, Lipton Teas & Infusions, 1 615-585-5861,
julie.lawless@lawlesscomms.com, www.liptonteas.com
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