The Everyday Premium Scrubs Brand Unveils New
Name & New Renew Collection Innovations,
Delivering the Same Unwavering Commitment to Care for our
Healthcare Professionals
COPPELL,
Texas, May 21, 2024 /PRNewswire/ -- Wink®,
formerly known as WonderWink, today debuted its exciting rebrand
following the recent release of new styles and colorways to
the Wink™ Renew Collection on May 1st earlier this month.
"We are not just about making medical scrubs," said Catherine Beldotti Donlan, President of Superior
Cloth and Stitch who designs, develops and distributes the Wink
Scrubs brand. "We're about making the people who wear them feel
seen, supported and celebrated, by doubling down on our commitment
to quality scrubs with functionality that is also style right. To
symbolize this commitment, we dropped the 'wonder' in our namesake.
We are not the wonders, the healthcare workers are and it's our job
at Wink is to support them, the real wonder workers."
A legacy brand known for high quality, inclusive sizing, and
comfortable scrubs, Wink is focused on elevating their product
offering with style-led functionality, without compromising the
quality consumers have grown to love and trust. The new styles of
the Renew collection represent this commitment with its attention
to design details and signature feature solutions. Encompassing
fashionable athletic style and functional design, it is the brand's
most sustainably stylish and sporty chic offering yet. Made with
recycled four way stretch materials that are breathable, soft, and
lightweight, Wink's Renew collection helps the healthcare
professional move with ease and comfort during every minute of
their marathon shift.
The defining attributes of the Wink Renew scrub collection
include sport-inspired eco performance materials to enhance
mobility without sacrificing style-led functionality. Wink Renew
boasts updated lightweight fabrications with enhanced secure cargo
pocketmate solutions, and glasses and waistbadge loops to help them
move with ease, comfort and confidence; meeting the needs of
today's modern medical professionals. Ranging from sizes XS-3XL,
the collection is created with 49% Polyester, 46% Recycled
Polyester, 5% Spandex.
- Wink Renew Women's Dolman Scrub Top – Notched Y-neck and
dolman sleeves with binding details give this women's scrub top a
sophisticated silhouette, with stretchy and easy to move recycled
material and multiple pockets for all your work needs.
- Wink Renew Women's Cargo Flare Scrub Pant – Made with a
Yoga knit comfort waistband and integrated badgeloop, the
functional and flattering flared leg scrub pant with a front notch
hem provides that pop of fashion-forward style in your
wardrobe.
Available for $32.98-$59.98, the new styles also boast a variety of
new colors: Elemental Blue, Pastel Lilac and Fresh Mint, which can
also now be found in their classic Renew styles and
best-sellers.
- Renew Women's V-Neck Scrub Top
- Renew Women's Mandarin Collar Tuck-in Scrub Top
- Renew Women's Zip Front Jumpsuit
- Renew Women's Jogger Scrub Pant
As part of the Wink relaunch, the brand will also be rolling out
exciting new initiatives and partnerships aimed at further
supporting and recognizing healthcare professionals for their
invaluable contributions to society. They have already begun to do
so with not only the launch of Wink Renew, but other widely
successful collections that have become healthcare workers'
favorite.
"The launch of the versatile styles and colors of the Renew
collection are just the start of Wink Scrubs' rebranding journey,"
stated Sue Kapllani, Senior Vice
President of Brand and Strategy at Superior Cloth and Stitch. "Our
new design leadership is dedicated to reimagining what our scrub
offering is for the modern consumer. We believe passionately that
it's not just about making scrubs different, it is about making
them better – sustainable and stylish. Instead of new features of
the scrubs, we're creating signature solutions, putting frontline
workers' needs first. We look forward to surprising consumers with
the product value they deserve and demonstrating our promise to
serve them with same level of care and attention with which they
serve others."
Wink Renew is now available on www.winkscrubs.com and at
select retailers around the United
States. For more information about Wink and their commitment
to supporting healthcare professionals, visit www.winkscrubs.com
and follow @winkscrubs on Facebook and
Instagram.
About Wink®
As part of the Superior Cloth and Stitch
portfolio of brands, Wink Scrubs is committed to reimagining the
healthcare apparel landscape. Our mission is twofold: to deliver
innovative, top-tier garments tailored to the needs of the
healthcare industry and beyond, and to foster a community where
healthcare workers' dedication is honored and celebrated. At Wink
Scrubs, we understand the pivotal role healthcare professionals
play in society. That's why our distinctive scrubs blend
practicality with unparalleled comfort, which we refer to as
workleisure for the modern healthcare worker. Crafted from
breathable, soft, and stretchy materials, our scrubs not only
elevate functionality, but also inject a dose of style-led
motivation and confidence into the daily routines of those on the
frontline. Our vibrant array of colors and patterns is designed to
uplift spirits and add a splash of positivity to healthcare
environments. We believe that every garment we create is a
testament to our unwavering support for the remarkable individuals
who devote themselves to the well-being of others. For more
information about Wink and its steadfast commitment to supporting
healthcare professionals,
visit www.winkscrubs.com and follow @winkscrubs
on Facebook and Instagram. For more information on
Superior Cloth and Stitch please
see https://superiorgroupofcompanies.com/healthcareapparel/.
Media Contact
5W Public Relations
superiorclothandstitch@5wpr.com
(212) 999-5585
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SOURCE Wink