Seattle's cafes, restaurants
and supermarkets have helped to shape Fiorita's blends
VASHON,
Wash., May 17, 2024 /PRNewswire/ -- Caffe
Fiorita, a new coffee roaster located on Vashon Island, today announced its official
launch after two years of testing its roasted blends in some of
Seattle's top cafes and diners,
including the legendary 5 Point Cafe, Post Pike Bar & Cafe, the
Mecca Cafe, and Bruciato. It was also tested at Cafe Vino Olio,
Vashon Island's newest coffee and
tea shop (est. 2021), which during that time became the island's
most popular coffee spot while pouring Caffe Fiorita's OG and
Midnight Diner blends exclusively.
"The growth of Caffe Vino Olio is substantial validation for the
roasts we have worked so hard to perfect over the past few years,"
says Caffe Fiorita and Café Vino Olio founder James Norton. "Vashon
Island is not an easy place for a brand, especially a coffee
roaster, to make an immediate or lasting impression. We were able
to do that and over time have improved our roasting process as a
result of the customer feedback loop from not only Vino Olio, but
the 5 Point Cafe, Mecca Cafe and other places where our blends have
been tested."
Norton escaped the corporate world five years ago to pursue his
passion for roasting coffee. Learning the art of being a bean
roaster from the industry's influencers, those who have shaped
Seattle's coffee scene and the
image of coffee in the United
States for the last 30 years, has helped Norton launch
Fiorita in an organic and immersive style. It is a style unique to
Norton, who is on a mission to fuel his customers' passion for
consuming coffee with his passion for roasting it. In fact, Norton
appeared on Seattle's top morning
television talk show, New Day Seattle, yesterday morning to
officially launch the Fiorita brand.
"We can barely keep Caffe Fiorita's product on our shelves,"
says Vashon Thriftway Vice President Clay
Gleb. "What is neat is that James and his team have been
open to and have sought feedback on Fiorita's blends since the
beginning. That has helped shape how they roast their products and
has put them closer to understanding our customers' wants and
needs. We are excited for the brand and plan to stock it at our
Stadium Thriftway store in Tacoma."
Caffe Fiorita offers an online subscription delivery service
called The Founders Club, which sends its subscriber a new 10 ounce
bag of freshly roasted beans (either the OG or Midnight Diner
blend) every two weeks, with free shipping. Those who want to sign
up for this service, can do so by clicking here.
About the Caffe Fiorita Blends
The OG is
an organic blend of Brazilian, Ethiopian and Indonesian coffee
beans, and presents itself as a traditional Northern Italian,
medium roast. Perfect for espresso!
The Midnight Diner is an organic blend of Colombian and
Sumatran coffee beans, and presents itself as a medium/dark roast.
Perfect for drip coffee!
About Caffe Fiorita
Founded in 2021, Caffe Fiorita is
a Northern Italy-style coffee roaster located on an island situated
in the heart of the Salish Sea. Caffe Fiorita is defined by the
makers who truly fit the mold of craftsmen and women; those who
spend the extra time in the shop to make the widgets work better.
They are throwbacks to a more conversational time when a chat over
a cup of coffee spoke volumes. For more information about Caffe
Fiorita, please click here.
Media Contact:
Reid Wegley
(206)963-4167
377884@email4pr.com
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SOURCE Caffe Fiorita