When used as a system, the breakthrough
collection is formulated to visibly reverse three years of
accumulated hair damage and restore hair's natural bounce and
shine.
ENGLEWOOD CLIFFS, N.J., May 16, 2024
/PRNewswire/ -- Today, Dove announces the national launch of its
most scientifically advanced hair care collection on the market:
Dove Bond Strength. The new range offers a complete damage repair
routine with four groundbreaking products featuring Dove
proprietary Bio-Protein Care™ and peptides. Backed by more than 10
years of research, the Dove Bond Strength collection's superior
formulas are powered by three patented technologies to visibly
repair hair and strengthen damaged bonds deep inside the hair at a
microscopic level.
"At Dove, we set out to create a new range of hair repair
products that would not only visibly reverse the signs
of extreme damage but cater to busy lifestyles by providing real
results in a fraction of the time of our competitors," explains
Brian Kennedy, Chief Operating
Officer, Unilever North America Beauty and Wellbeing. "Dove Bond
Strength infuses hair and beauty science into advanced bond
strengthening products designed for all hair types at an affordable
price point. With the introduction of this innovative range, Dove
stays true to our mission of making a positive beauty experience
universally accessible to everyone."
The Dove Bond Strength collection offers a complete damage
repair routine while strengthening bonds at the deepest microscopic
level of the hair with four breakthrough products:
- Dove 10-in-1 Bond Strength Serum Mask ($9.99 SRP): This weekly intense treatment
contains Peptides and Glycerin and offers 10 transformative
benefits in just one minute for instant improvement like boosting
shine, detangling strands, and restoring bounce.
- Dove 10-in-1 Bond Strength Shield Super Serum
($9.99 SRP): Shielding hair
from external aggressors and further damage, this wet or dry styler
is a finisher to promote hair hydration and give a glossy
finish.
- Dove Bond Strength Shampoo &
Conditioner ($3.99
SRP): Work in tandem on all hair types to visibly transform
hair and strengthen bonds from the inside out.
"Dove Bond Strength delivers such effective hair repair
results due to its formulation being powered by Dove's proprietary
Bio-Protein Care™ and peptides which came to life after 10 years of
research across our dedicated R&D team," explains
Beth Labrecque, Senior Scientist for
Dove Hair. "Inspired by Bio-mimetic hair technology, which works
in harmony with hair's own biology to help repair extreme damage
from the inside out and restore for healthy look and feel of hair,
this Dove patented technology strengthens bonds at molecular level
where the structure is damaged and protein is lost."
Across all hair types, hair damage is a universally shared
experience. Heat tools, brushing, chemical treatments, coloring, UV
rays, pollution, chlorine and more can lead to bond damage, which
can leave hair feeling dry, brittle, and dull without the proper
hair care. To help educate women everywhere on the different causes
of hair damage and show the power of Dove Bond Strength – even when
you take your hair to the damage limit – Dove has partnered with
Professional Surfer Coco Ho to share her personal experience
protecting her hair against natural elements like sun and salt
water, which can be harsh on strands.
"As a professional surfer, I regularly subject my strands to
the extreme damage caused by sun, saltwater and tangles – but I
would never let the fear of hair damage stop me from pursuing my
passion," says Coco Ho, Dove Partner & Professional Surfer.
"The new Dove 10-in-1 Bond Strength Serum Mask is a game changer
for my hair, which I also color – a quick fix remedy that helps
visibly reverse the signs of damage that a day of surfing
inevitably brings. I cannot believe how well this product hydrates,
strengthens, and detangles my hair in just 60 seconds, giving me
the freedom to spend more time on the waves!"
Got a minute? To build #StrongerBonds with Dove Bond Strength,
visit Amazon, Target, Walmart, CVS & Walgreens, in-store and
online, to undo three years of hair damage in just one minute.
About Dove
Dove started its life in 1957 in the US,
with the launch of the Beauty Bar, with its patented blend of mild
cleansers and ¼ moisturizing cream. Dove's heritage is based on
moisturization, and it is proof not promises that enabled Dove to
grow from a Beauty Bar into one of the world's most beloved beauty
brands.
Women have always been our inspiration and since the beginning,
we have been wholly committed to providing superior care to all
women and to championing real beauty in our advertising. Dove
believes that beauty is for everyone. That beauty should be a
source of confidence and not anxiety.
Dove's mission is to inspire women everywhere to develop a
positive relationship with the way they look and realize their
personal potential for beauty.
For more than 65 years, Dove has been committed to broadening
the narrow definition of beauty in the work they do. With the 'Dove
Real Beauty Pledge,' Dove vows to:
- Portray women with honesty, diversity, and respect. We feature
women of different ages, sizes, ethnicities, hair color, type, and
style.
- Portray women as they are in real life, with zero digital
distortion and all images approved by the women they feature.
- Help young people build body confidence and self-esteem through
the Dove Self-Esteem Project, the biggest provider of self-esteem
education in the world.
About Unilever in North America
Unilever is
one of the world's leading suppliers of Beauty & Wellbeing,
Personal Care, Home Care, Nutrition and Ice Cream products, with
sales in over 190 countries and products used by 3.4 billion people
every day. We have 127,000 employees and generated sales of €59.6
billion in 2023.
Our leading brands in North America include Dove,
Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben
& Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and
Dermalogica.
For more information on Unilever U.S. and its brands
visit: www.unileverusa.com
Contact: Haley.Wickham@edelman.com
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SOURCE Dove Hair