The PC® team welcomes Canadians to their best
summer yet, with over 100 new PC® products
BRAMPTON, ON, May 16, 2024
/CNW/ - Summers are short and sweet, and with limited time to
enjoy the extra sunshine, President's Choice® has released the 2024
PC® Insiders Report™, to help Canadians make every moment count.
The PC® Insiders Report™, is the ultimate guide for summer
featuring new products, recipes and entertaining ideas.
Featuring over 100 new products and 500 classic favourites,
Canadians can discover a variety of innovative items that will make
summer entertaining a breeze. From delectable grilling options for
outdoor hosting, to internationally inspired appetizers and entrées
for adventurous palettes, and delicious desserts that are sure to
delight, there's something for everyone.
"Canadians wait patiently all winter for the official start of
summer and what better way to kick the season off than with the
release of our highly anticipated, annual Summer Insider's Report,"
said Mary McIsaac, SVP – Loblaw
Marketing and Brands, Loblaw Companies Limited. "No other Canadian
retailer prepares customers for their celebrations like we do and
this summer is no exception – with over 100 new and innovative
products, there's something for everyone and every occasion. It's
so hard to choose, but my personal favourites have to be our
new PC ® Tropical Fruit collection and our PC® Flake
Outs™ Croissant Donuts and I can't wait to see which products
our customers love the most!'
With the latest PC® Insiders Report™, Canadians are in for their
breeziest and best summer yet, featuring an exciting selection of
new products:
- PC® Chicken Yakitori: Pre-seasoned Japanese-style
chicken thigh skewers marinated with umami flavours including
ginger, soy sauce and mirin.
- PC® Pink Guava: Cut in half and scoop out the pink
flesh, along with its edible seeds, for a sweet flavour similar to
papaya and ripe pear. Enjoy a taste of the tropics!
- PC® Pork Belly Burnt Ends: These tender pork belly bites
are smoked over maple hardwood, seasoned with a BBQ rub, then
finished with our PC® Black Label Sweet BBQ Sauce.
- PC® Chicken Bun Cha: This iconic noodle dish combines
all the elements of a classic Vietnamese bún chả, from the
traditional sauce to the vegetables and herbs that accompany the
chicken.
- PC® Cheese Frusta: Crafted from dough that has been
fermented for six hours, then stone-baked and topped with
mozzarella cheese and tomato sauce. Perfect for on-the-go
snacking.
- PC® Flake Outs™ Churro Croissant Donuts: A donut
exterior and a 24-layered croissant inside, topped with a
caramel-flavoured glaze and crowned with crunchy cinnamon cookie
pieces.
- PC® M'AQUA Mojito Cocktail Flavoured Sparkling Water:
Contains zero sugar and zero calories, but all the natural flavours
of a mojito — without the rum. The ultimate thirst-quencher!
- PC® Charcoal Spiedini Grill: This compact and
lightweight grill can cook up to 43 skewers at a time, or you can
add up to two removable grill racks for sausages, burgers, ribs,
wings and more.
What's more, the President's Choice® team is raising a (fully
recyclable!) can of PC® M'AQUA to Loblaw Companies' 2025 goal that
all PC® plastic packaging will be fully recyclable or reusable.
Learn more about PC®'s commitment to better plastics here.
PC® products are available at Loblaw stores across Canada, including Loblaws®, No Frills®, Real
Canadian Superstore®, Shoppers Drug Mart®, and through PC Express™
online grocery delivery and pickup. For summer entertaining
inspiration, get your copy of the PC® Insiders Report™ Summer
Edition at your nearest Loblaw-owned location, or just download the
PC Optimum® app!
About Loblaw Companies Limited:
Loblaw is Canada's food and pharmacy leader, and the
nation's largest retailer. Loblaw provides Canadians with grocery,
pharmacy, health and beauty, apparel, general merchandise,
financial services and wireless mobile products and services. With
more than 2,500 corporate franchised and Associate-owned locations,
Loblaw, its franchisees and Associate-owners employ approximately
220,000 full- and part-time employees, making it one of
Canada's largest private sector
employers.
Loblaw's purpose – Live Life Well® – puts first the
needs and well-being of Canadians who make one billion transactions
annually in the company's stores. Loblaw is positioned to meet and
exceed those needs in many ways: convenient locations; more than
1,100 grocery stores that span the value spectrum from discount to
specialty; full-service pharmacies at nearly 1,300 Shoppers Drug
Mart® and Pharmaprix® locations and close to
500 Loblaw locations; PC Financial® services;
Joe Fresh® fashion and
family apparel; and four of Canada's top-consumer brands in Life
Brand®, Farmer's MarketTM, no
name® and President's Choice®. For more
information, visit Loblaw's website at www.loblaw.ca and Loblaw's
issuer profile at www.sedarplus.ca
SOURCE President's Choice