ISLAMABAD, Pakistan, May 15, 2024
/PRNewswire/ -- In today's fast moving digital environment and with
ecommerce becoming more popular, shoppers now expect a faster,
easier and more intuitive online experience. A recent report by
Klarna found that 57% of Gen Z and Millennials reported that they
want an even more personalised shopping experience.
In a crowded digital economy with busy online markets, customer
personalisation can help to make a big difference and help
businesses stay more connected with their customers and help to
stand out amongst their competitors.
Personalisation can be used to the advantage of small business
owners as they have greater flexibility to understand their
customers' needs and provide a more personalised approach to their
digital experiences. By listening to customers and learning from
them, small business owners can position their business in a way
that exceeds customer expectations while reflecting positively on
the business and help drive future growth.
Learning how to use personalization is key because it can
prevent audiences from seeing and receiving content that is
irrelevant to them. It makes it so customers only see messages they
can find useful, interesting or engaging, which is helpful for both
shoppers and businesses. Personalization isn't just a sales driver;
it's a customer experience enhancer.
While personalization can be as simple as using a reader's first
name in an email, there are a variety of ways to personalize
content for your audience. Here are some tips to help stay engaged
with your customers through increased personalization.
- Ask your customers directly
Engage with customers directly through feedback mechanisms, to help
foster a sense of involvement and engagement with the business, as
well as helping to ensure that their voices are heard. This could
include, engaging with customers on social media channels, sharing
feedback based on their comments and by including issues they said
they care about in a blog article on how your business can provide
solutions to issues they are raising.
- Listen to your customers
The growth of your business is directly related to
customer satisfaction. Listen to your customers and pay attention
to the needs of your target market. Identify their problems and
pain points. How can your offerings act as a solution? Is it
possible to develop new products to help solve these problems?
Engage by listening to customer feedback and keep an eye on
customer behaviour changes and audience interests. Small businesses
can use empathy to build relationships with their customers which
can lead to heightened loyalty.
- Personalize your content
Some ways to consider to personalize your content could
include: greet the customer `by name in an email or on the home
page of the website; show a list of suggested items that a customer
might want to consider based on items they have purchased before;
send email to customers sharing new updates to your business and
your online presence; use email marketing to alert a customer when
there is a special promotion or discount offer; use a personalized
subject line in email communications; or remind a customer about an
item they might have looked at but decided not to buy at that time.
By using personalization, a business can effectively break through
the noise in the inbox and connect directly with a reader, whether
they are just getting to know your brand or is already a loyal
customer. Personalized email marketing consists of a targeted,
subject-specific message sent to a relevant segment of your
audience list.
- Thank your customers
It is important to thank your customers for their feedback
and consequently show them how it is making an impact. One way to
do so is to fold the sentiment into your marketing messages. For
instance, saying "back by popular demand" can be a simple and
effective way to communicate to customers that a business is
listening and taking action. Small business owners can include
gestures of thanks such as individual thank you notes which can
help small business owners connect with their customers on a deeper
level. Another way to say thank you is to share special offers and
discounts for customers during holiday shopping periods, and other
opportunities that seem natural for your business.
- Look for inspiration
And finally, if you see a business that is great at
connecting with its customers online, learn from them, draw
inspiration and then find ways to incorporate these learnings into
your own, authentic strategies. Identify where your target audience
is spending their time, including on social media channels. You can
get inspiration from seeing what your audience is doing online and
what your competitors are doing well.
Our message to entrepreneurs is that a little bit of customer
personalisation can take you far. By using personalization, you are
effectively breaking through the noise in the inbox and connecting
directly with your reader, whether they are just getting to know
your brand or already a loyal customer. Think about what would help
the customer and improve their experience. Then, design
personalization strategies around those goals. Small businesses
have the human touch that helps to connect us all.
For more information on how GoDaddy Website Builder can help
your small business stay connected with customers, visit: GoDaddy
Domain Names, Websites, Hosting & Online Marketing Tools
https://www.godaddy.com/en-ie/websites/website-builder
About GoDaddy
GoDaddy helps millions of entrepreneurs
globally start, grow, and scale their businesses. People come to
GoDaddy to name their idea, build a professional website, attract
customers, sell their products and services, and accept payments
online. GoDaddy's easy-to-use tools help microbusiness owners
manage everything in one place and its expert guides are available
to provide assistance 24/7. To learn more about the company,
visit www.godaddy.com.
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